For immediate release
MediaCorp tops Television Broadcaster of the Year 2013 rankings
Singapore, 17 October 2013 – For the third consecutive year, MediaCorp has been named overall Television Broadcaster of the Year in an annual survey by Marketing magazine.
The survey asked a total of 763 respondents from Singapore, comprising 578 client-advertisers and 185 senior agency professionals their take on the top TV broadcasters they are most likely to work with. MediaCorp clinched top spot with its range of multiplatform marketing opportunities. 84% of client-advertiser respondents were manager level decision-makers and above, with 16% from the most senior ranks comprising CEOs, MDs, or GMs.
Genuine advertising decisions-makers and influencers across key agency-using industries were well represented as were agency professionals from various marketing services categories.
Other broadcasters involved in the survey included Fox International Channels, Discovery Networks Asia Pacific, CNBC Asia Pacific and BBC Worldwide Channels Asia.
“Being named Television Broadcaster of the Year is a testament to MediaCorp’s commitment in delivering consistent quality content and value which resonates with both our audiences and advertisers alike,” said MediaCorp Deputy Managing Director Television, Khiew Voon Kwang. “We are honoured and thrilled to be recognised by our industry peers amidst strong competition, for being the preferred choice in reaching out and bringing home the messages to engage, entertain and enrich our audiences.”
Issued by Corporate Communications, MediaCorp
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MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.