MediaCorp turns green on World Environment Day


For immediate release
Media Release

MediaCorp turns green on World Environment Day 


Singapore, 5 June 2008 – MediaCorp will launch its second Saving Gaia initiative on 5 June 2008 to coincide with World Environment Day, promising a bigger and more sustained effort to raise environment awareness.

On that day, its key media platforms will adopt a green hue, the symbolic colour for the environment. This means a temporary colour change for MediaCorp’s popular television channel logos (Channel 5, 8, U, Suria, Central and Channel NewsAsia), the mastheads for TODAY, 8 Days and i-weekly. In addition, Channel NewsAsia’s newscasters will play their part by wearing a shade of green on that day.

Beyond the visual changes, MediaCorp’s television, radio, print and online platforms will be stepping up its programming and editorial efforts:

- Television advertisement campaign
This year’s television advertisement campaign takes on a new dimension in the form of a strong public service message that highlights the magnitude of issues like global warming, pollution and the depletion of natural resources. The stark imagery serves to make viewers stop and think about what they are destroying, and what they will be leaving their children.

- Gaia Life challenge
The Gaia Life Challenge aims to find Singapore’s most gaia-friendly individual. To be held at Bugis Junction on 21-22 June, three participants will be shortlisted to live in a perspex “home” for 24-hours while attempting various challenges. The winner will not just be crowned Singapore’s most gaia-friendly person, but he or she will also walk away with $10,000. Members of the public can register for this challenge at www.savinggaia.sg.

- Online pledge
The Saving Gaia online pledge gives all Singaporeans the opportunity to mark their commitment to the environment, and get rewarded. The first 3000 pledgers will receive an Envirosax bag free. Besides the pledge-engine, this year’s website will have an added level of interactivity, with space for users to post their green message videos.

- Channel NewsAsia
The Saving Gaia documentary series returns for a second season, examining the most pressing environmental problems facing Asia and innovative ways to solve them. There will also be green features on its news and business programmes.

- Arts Central
Arts Central will feature a slate of environment-related programming, including The Blue Planet documentary series. In July, its Sunday Filmart movies will be environment/nature related films, starting with Academy Award winner March of the Penguins.

- Channel 8
Starting in July is Channel 8’s four-part Tuesday Report: Children of the Earth. This series will take a look at the Singaporeans and Koreans who go the extra mile to adopt environmentally sound habits and practices.

- Radio
On radio, highlights include Gold 90.5FM, Class 95FM and Warna 94.2FM's daily tips for green living, as well as Capital 958FM's Save-The-Earth recycling drive. This will be the second year that Capital 958FM is organising this activity, rallying listeners to drop off their recyclable materials such as newspapers, cans, bottles and clothes at designated locations. The collected items will be sold, and proceeds of the sale will go towards Capital 958FM's adopted charity Feiyue Counseling Centre. Listeners will get a green earful on 938LIVE, when the day’s
(5 June) programmes and music will all carry the green theme.

- Style: Living
Style: Living will publish their first ever green issue, loaded with tips and advice from architects and even a garden designer to help readers transform their homes into eco-friendly pads.

- 8 Days and i-weekly
8 Days and i-weekly will reprise their green issues this year, promising readers an entertaining way to imbibe a serious green message.

The Saving Gaia initiative is supported by committed partners Singapore Petroleum Company, National Environment Agency, as well as Ricoh Asia Pacific Pte Ltd and Gain City.

More information on the programmes and activities can be found in Annexe 1.

Issued by Corporate Communications, MediaCorp

For more information, please contact:
Gwendolyn Loh
Manager
Corporate Communications
MediaCorp
Tel : (65) 63503945
Fax: (65) 62515628
Email: gwendolyn@mediacorp.com.sg

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.

Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.

Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.

In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg

Annexe 1

Programming (radio and television)

-The Blue Planet, Arts Central, every Wednesday since April, 10pm.
-Green tips for everyday living on Warna 92.4FM (2 June onwards), Gold 90.5FM (3 to 6June) and Class 95FM (5 June)
-938LIVE zooms in on the environment and climate change on 5 June (whole day).
-Green movement (in Asia) feature on Primetime News and Asia Tonight, Channel NewsAsia, 9 June onwards.
-The Green Wave on Primetime Morning, Channel NewsAsia, 9 June onwards
-Saving Gaia series two, Channel NewsAsia, every Monday from 16 June, 8:30pm.
-Singapore Business Tonight week-long focus on benefits and returns of green investing, Channel NewsAsia, 23 June onwards.
-Tuesday Report: Children of the Earth, Channel 8, every Tuesday from 8 July, 10:30pm.
-Environment/nature related films, Filmart, Arts Central, every Sunday, 10pm


Print
-Style: Living green issue 2 June 2008
-Environment feature on TODAY, 5 June
-i-weekly green issue 5 June 2008
-8 Days green issue 26 June 2008


Events
-Launch of the Saving Gaia pledge on www.savinggaia.sg on 2 June. First 3,000 pledge-takers will receive an exquisite Envirosax shopping bag (worth $11 each)
-Launch of the Gaia Life Challenge on 2 June, a search for the most gaia-friendly individual in Singapore. To participate, register at www.savinggaia.sg
-The Gaia Life Challenge finalist event at Bugis Junction. Event in partnership with National Environment Agency and Gain City.
-Capital 958FM’s Save-The-Earth campaign on 6 and 13 July. Station personalities conduct house-to-house visits to collect items for recycling. Event in partnership with Singapore Petroleum Company and the National Environment Agency