MediaCorp wins 10 medals at the PROMAX|BDA World Gold Awards 2009

For immediate release
Media Release

MediaCorp wins 10 medals at the
PROMAX|BDA World Gold Awards 2009

Singapore, 22 June 2009
– MediaCorp garnered 10 awards at the 2009 Promax Promotion and Marketing and BDA Design World Gold Awards held on 18 June 2009 in New York.

Promax is the world’s premier body for promotion and marketing professionals working in electronic and broadcast media, while BDA is the world’s leading association of broadcast and multimedia designers. With a membership of over 4000 companies and individuals drawn from more than 65 countries, the Promax|BDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies. The Promax|BDA awards are regarded as the most prestigious awards in its field for creative endeavour.
MediaCorp’s haul of awards came from:

* Channel 8 – 1 gold, 1 silver
* Channel U – 1 silver, 2 bronze
* Channel 5 – 1 silver, 3 bronze
* Trade marketing – 1 bronze
For more details of MediaCorp’s wins, please refer to Annex 1.


Issued by Corporate Communications, MediaCorp.


For more information, please contact:
Gwendolyn Loh
Manager
Corporate Communications
MediaCorp
DID: 6350-3945
Fax: 6251-5628
Email: gwendolyn@mediacorp.com.sg



About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian-owned English news channel.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg

Annex 1

MediaCorp’s wins at the 2009 Promax Promotion and Marketing and BDA Design World Gold Awards

Promax Promotion and Marketing Awards

Silver Award
Interstitial/”Promo-tainment”/Movie wraps
Kung Fu Panda Channel 5

Bronze Award
Sales Promotion-Collateral/Specialty
Channel 5 Lonely Planet Bluelist: Best in Asia travel adaptor Trade Marketing

Comedy Program Spot (Multiple)
Calefare campaign Channel 5

Entertainment Program Spot (Multiple)
Don’t Forget The Lyrics Singapore Channel 5

Interstitial/”Promo-tainment”/Movie wraps
Iron Man Channel 5


BDA Design Awards

Gold Award
Poster campaign:
The Little Nyonya Channel 8

Silver Award
Promotional Item
Year of the Rat Mousetrap Channel 8

Art direction and design image campaign
Channel U branding Channel U

Bronze Award
Design applications-display
SuperBand standee Channel U

Print out-door static
The Legend 3D poster Channel U