For immediate release
Media Release

MediaCorp wins 13 medals at the PromaxBDA World Gold Awards 2010

Singapore, 25 June 2010 – MediaCorp garnered 13 awards at the 2010 PromaxBDA World Gold Awards held on 22 to 24 June 2010 in Los Angeles, with 4 gold, 4 silver and 5 bronze.  PromaxBDA is the world’s premier body for marketing, promotion and design professionals working in the entertainment and information industry. With a membership of over 3,000 companies and individuals drawn from more than 70 countries, the PromaxBDA membership represents every major broadcast and cable television organization, radio, computer hardware and software corporations, internet and other emerging technology stakeholders, premier design, promotion and advertising agencies. The PromaxBDA awards are regarded as the most prestigious awards in its field for creative endeavour. 

MediaCorp’s haul of awards came from:
- Channel 8: 1 gold, 3 silver, 1 bronze
- Channel U: 1 gold, 1 silver
- Channel 5: 1 bronze
- okto: 1 bronze
- Interactive Media: 1 gold
- Marketing 
Communications: 1 gold, 2 bronze

For more details of MediaCorp’s wins, please refer to Annex 1. 

Issued by Corporate Communications, MediaCorp.

For more information, please contact:
Winston Chong
Manager
Corporate Communications
MediaCorp
DID: 6350-3351
Fax: 6251-5628
Email: winstonchong@mediacorp.com.sg 


About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit www.mediacorp.com.sg


Annex 1

MediaCorp’s wins at the 2010 PromaxBDA World Gold Awards

PromaxBDA Promotion and Marketing World Gold Awards

Gold Award
Outdoor / Environment / Transit Ad
Don’t Forget the Lyrics
Channel 8

Interactive Media: Content Promotion- Website (Dramatic Program Promotion)
Together 
Interactive Media

Sales Promotion – Collateral / Specialty
Channel NewsAsia Gifts
Marketing Communications

Silver Award
Marketing Video / Presentation – Internal
Star Search 
Channel 8

Bronze Award
Lower Third Promotion 
Daddy At Home 
Channel 8

Dramatic Program Campaign Using Integrated Media
Fighting Spiders 
Channel 5

Children’s Program Campaign 
oktoLIVE season 2 branding campaign 
okto


PromaxBDA Design World Gold Awards

Gold Award
Press Kit
Singapore Flavours 
Channel U

Silver Award
Topical Publication Advertising Campaign-Color
Don’t Forget the Lyrics 
Channel 8

Poster Campaign
Together 
Channel 8

Outdoor – Static
Singapore Flavours car-park barriers 
Channel U

Bronze Award
Bound Piece
Cannes Lions International Advertising Festival 2009 Book 
Marketing Communications

Interactive Media – Interactive Game
Channel 8 Your Hand In Mine Crazy Coasters online game 
Marketing Communications