For immediate release
Singapore, 13 June 2014 –MediaCorp won 5 medals at the 2014 PromaxBDA Global Excellence Awards
MediaCorp won two Gold and three Silver awards at the 2014 PromaxBDA Global Excellence Awards held in New York City on 12 June. (US EDT).
MediaCorp’s haul of awards came from:
•Channel U 1 Gold, 1 Silver
•Channel 8 1 Gold
•Channel 5 1 Silver
•Marketing Communications 1 Silver
PromaxBDA leads the global community of those passionately engaged in the marketing of television and video content on all platforms, inspiring creativity, driving innovation and honoring excellence. The association represents more than 10,000 companies and individuals at every major media organization, marketing agency, research company, strategic and creative vendor and technology provider and is considered to be the leading global resource for education, community, creative inspiration and career development in the media and media marketing sectors.
The PromaxBDA Awards competitions stand for marketing excellence in the media marketing space and collectively, through its numerous regional and sector-specific competitions, are regarded as the most prestigious awards for creative endeavor in this field.
For more details of MediaCorp’s wins, please refer to Annex 1.
Issued by Corporate Communications, MediaCorp.
For more information, please contact:
Yeong Lai Lai
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg.
MediaCorp’s wins at the 2014 PromaxBDA Global Excellence Awards
(2 Gold, 3 Silver)
Genre / Media Platform
Public Service Announcement Spot
Art Direction & Design: Outdoor/Environment/Transit Static Ad
Genre / Media Platform
Weekend Home Theatre
Art Direction & Design: 3-D Promotional/Sales Kit
Smart@Work 2 – Survival Kit
Total Package Design: Print only – Channel or Programme
Chinese New Year Luncheon 2013