Mediapreneur start-ups showcase breakthrough solutions and products at SWITCH 2018

Media Release 

Mediapreneur start-ups showcase breakthrough solutions and products at SWITCH 2018

Singapore, 17 September 2018 – Imagine a hotel keycard that can predict your preferences and provide targeted e-Concierge services, or a holographic classroom lesson in schools. These are no longer just visions but some of the breakthrough products brought to life by start-ups from Mediapreneur, Mediacorp’s incubator programme and on show at the Singapore Week of Innovation & TeCHnology (SWITCH) 2018.

Mediapreneur’s current Batch 4 startups, Sticheo and TellMe are applying disruptive technologies like holography, artificial intelligence (AI) and Internet of Things (IoT) to convert their ideas into commercially viable solutions. Innovators, technopreneurs and investors converging at SWITCH 2018 are invited to Mediapreneur’s booth to see the solutions at work. SWITCH 2018 is a platform concept bringing together partners in the innovation ecosystem in a series of complementary events., a mixed reality (MR) start-up, will exhibit their real-time and real-space holographic technology that allows schools to create engaging and immersive content and provide a MR experience for students.

Sticheo taps on computer vision and AI to identify spaces in video content for product placements, allowing seamless integration of ads in a non-disruptive and highly scalable fashion.

TellMe’s smart hotel keycard utilises interactive IoT to allow guests to use it as both an access card and e-Concierge, while allowing targeted ads to be served to them, based on their user patterns.

All three start-ups joined Mediacorp’s incubation programme in July 2018 as Mediapreneur’s fourth batch of budding entrepreneurs. Successful applicants embark on a year-long incubation programme, benefitting from a structured programme that offers both infrastructural support and guidance from experienced mentors. In addition, Mediacorp provides start-ups with a head-start to doing business in the real world through prospective partnerships with Mediacorp’s stable of products and business units.

On the start-ups, Guillaume Sachet, Mediacorp’s Head of Social commented, “Converting great ideas into workable solutions that stand the test of commercial viability is the bedrock of Mediapreneur. We are extremely excited by this batch, many of whom have a strong advertising focus, which is core for Mediacorp. We look forward to partnering them on their innovation journeys to transform advertising formats and deliver more value to both our audiences and advertisers.”

On the experience of being part the Mediapreneur programme, Ian Wu, founder of TellMe said, “We hope to leverage Mediacorp’s vast advertising expertise to become the #1 advertising platform for brands to connect with tourists and travellers.

Applications for Batch 4 are open till end of the year. Interested applicants can apply via

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Media contact

Angeline Yap
Communications Specialist
ID: +65 6819 7549

About Singapore Week of Innovation & Technology (SWITCH) 2018 

The Singapore Week of Innovation & TeCHnology (SWITCH) is a leading “plug and play” platform where complementing international events in tech, innovation and lifestyle operate side by side in an extraordinary concept week. It is here that tech ecosystems from around the world connect and interact in one place over one week. SWITCH features exhibitions, conferences, workshops and activities revolving around topics such as open innovation, technology transfer, tech entrepreneurship, venture investments and talent development.

With the tagline “Today’s Inventions, Tomorrow’s World”, SWITCH 2018 will introduce more deep tech tracks and showcase the intersection of tech and lifestyle. As 2018 is the ASEAN-China Year of Innovation, SWITCH will feature various China and ASEAN tracks, bridging efforts across Asia and the world. Organised by National Research Foundation Singapore and Enterprise Singapore, SWITCH 2018 is held from 17 to 20 September 2018 at Sands Expo and Convention Centre at Marina Bay Sands. SWITCH 2018 partners include BANSEA, CONCAVE, CYZone, ICMG, SGInnovate, Startup SG, Tabula Rasa, TechNode and Women in Tech.  SWITCH 2018 associated partners include Action Community for Entrepreneurship, GE Digital, FocusTech Ventures, IPI, Startup Weekend Singapore, TechXLR8 Asia, and Restorative Innovation.  Visit for more information. 

About Mediapreneur

Mediapreneur is Mediacorp’s incubation programme for media-related start-ups. Start-ups admitted to the Mediapreneur will go through a one-year structured incubation programme. Start-ups will be housed at Mediacorp Campus located within Mediapolis@one-north and receive seed funding of up to S$50,000 in exchange for a small amount of equity. More importantly, start-ups will receive help and guidance from experienced mentors on all aspects of their business on a regular basis and be able to access an extended mentor network of established entrepreneurs, investors and technologists. There will be opportunities to tap on Mediacorp’s considerable intellectual property, such as news and entertainment content, Mediacorp’s platforms such as TV and radio and tie up with the many business units of Mediacorp. Through the Mediapreneur programme, we hope to turn start-up companies with innovative ideas into successful technology businesses. 

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

Mediacorp Partner Network brings Mediacorp together with industry-leading brands, including ESPN and, to deliver rich content for consumers and effective advertising solutions for advertisers.

Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.

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