MES takes naming rights to theatre at Mediacorp as it celebrates 40 years of business in Singapore
Singapore, 23 September 2016 – The theatre at Mediacorp Campus in one-north has a new name: MES Theatre at Mediacorp. MES Group will be putting its moniker and logo on the state-of-the-art, 1500-seat theatre after signing a three-year naming rights agreement with Mediacorp today. The deal includes exclusive advertising rights at the theatre. MES Group provides integrated property and logistics solutions to companies of all sizes in building and construction and other industries.
“We’re thrilled that MES Group is investing in putting its name on the theatre,” said Mr Jack Lim, Chief Commercial Officer, Mediacorp. “A centre for entertainment, the performing arts, cultural and community activities, the theatre offers a great fit for branding MES Group, an active corporate citizen in Singapore.”
Mr Mohamed Abdul Jaleel, Chief Executive Officer and Founder, MES Group said, “Today marks a milestone in the history of MES Group. This co-branding effort extends MES’s resolve to take the brand and our services for our clients further. It’s symbolic of our long-term partnership with our valued clients, friends and supporters over many years and our commitment to give back to the community. As MES marks its 40th anniversary, the MES Theatre at Mediacorp represents the starting point of a new and exciting era.”
Mediacorp will complete its move from Caldecott Broadcast Centre to Mediacorp Campus in 2017. The new building provides a more "open" environment for the public to interact with the company, with public tours that offer glimpses into its production facilities as well as community activities at its Town Square, an outdoor plaza, and adjoining public park. The Theatre opened its doors in December 2015 and has quickly become a choice venue for shows, symposiums, product launches and other large-scale events.
Mr Jaleel added, “We love the fact that MES Theatre at Mediacorp is more than an entertainment platform. There’s a vibrant community aspect to it that is very appealing to us. MES is delighted to be associated with all the events happening in and around this exciting destination for people in Singapore.”
For enquiries about MES Theatre at Mediacorp, please visit vizpro.sg or call 6333 3888.
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Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.
Vice President Brand and Communications, Mediacorp
Tel.: +656350 3343