For immediate release
mocca OneGuide digital directory
Singapore, 11 August 2008 – Your air-conditioning breaks down; your plumbing system chokes up; your car won’t start in the morning. No need to fret anymore. Log on to OneGuide digital directory and all your problems will be solved.
MediaCorp’s latest offering is a one stop new digital products, services and business directory for consumers and businesses. OneGuide will be hosted on the multiple award-winning and newly refreshed classifieds portal mocca.com and is located at http://oneguide.mocca.com.
Touted as Singapore’s most authoritative digital directory for local products, services and business resources; OneGuide offers users a highly intuitive search tool that is akin to a personal digital concierge.
With its single digital gateway, consumers and businesses can access power-packed and highly user-friendly features such as satellite maps, product comparison, even transacted property prices without wasting time traversing the worldwide web.
“With in-depth consumer insights and feedback acquired since the successful launch of mocca, we believe that the newly evolved mocca with OneGuide is what the internet community wants - , one single touch point or rather what we call a single click-point.” Said Timothy Goh, Vice President New Media Business and Customer Relationship Management.
“If you are looking for the perfect home, mocca gives you a host of comprehensive information to make a well-informed purchase, like satellite maps of the area, property trends of transacted prices, to even the schools in the vicinity.” said Timothy Goh
There is also a social networking element to this portal, such as the ability to create online communities and interest groups drawn from the variety of products and services being marketed on mocca.com. For instance, from next month, potential car buyers can start an online community group on their choice picks and get a discussion group going.
“To add to the buzz, the marketing campaign which kicks off next week for OneGuide promises to be even more enticing than the “muscle man and his “matching pipes” from last year”, added Florence Lian, Head of Corporate Communications and Marketing.
Issued by Corporate Communications, MediaCorp Pte Ltd
For more information, please contact:
New Media Business/CRM
MediaCorp Pte Ltd
Tel: (65) 6350 3022
Fax: (65) 6256 3060
Corporate Communications & Marketing
MediaCorp Pte Ltd
Tel: (65) 6359 7371
Fax: (65) 6353 6565
Mocca.com was launched in August last year. It became Singapore’s No.1 favourite online classifieds within 3 months. Mocca.com has won multiple awards driven by consumer usage and from marketing/advertising industry professionals. These accolades were awarded by independent web analytics companies such as Hitwise which specialises in tracking consumers’ internet usage patterns and industry resource publication Marketing Magazine.
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media.
It pioneered the development of Singapore’s broadcasting industry, hitting the radio airwaves in 1936 and beaming the first TV pictures in 1963. Today, MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), that reaches to all adults in Singapore each week.
Among them are industry firsts such as the first in the world to use Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include a highly successful online classifieds, Internet TV-on-demand and High Definition TV broadcast.
Beyond Singapore, the diversified group is making its presence felt through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, the only Asian owned English news channel.
In 2007, it entered into a financial and strategic relationship with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom. MediaCorp has a stake in Nanjing-based Dahe Media Pte Ltd, a leading Chinese outdoor advertising firm, and International Media Corporation in Vietnam, set up to develop and produce entertainment and economic news content as well as to provide channel management services.
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg
For immediate release