For immediate release
Joint Media Release by MediaCorp and StarHub
More Chinese Entertainment Awaits on StarHub TV!
Singapore, 22 December 2011 – TV viewers will soon be able to tune in to a new channel on StarHub TV for their staple of the latest Chinese entertainment programmes, as StarHub and MediaCorp will jointly launch the new 8 On-Demand channel on 28 December 2011. With 8 On-Demand, viewers can choose not only when to catch their favourite MediaCorp dramas, but also watch them seven days ahead of their scheduled telecasts on the Free-To-Air platform.
MediaCorp 8 On-Demand (StarHub TV Channel 116) or 8随选is a local Mandarin entertainment channel to be offered on the StarHub TV platform. Viewers can look forward to the latest Channel 8 productions such as Double Bonus starring Zoe Tay, Tom Price and Michelle Chia, and Code of Honour starring Elvin Ng, Rui En and Zheng Geping up to a week before they are aired on Free-To-Air. For viewers who wish to reminisce the good old days, there is convenient access to a library of programmes produced as far back as the 1980s. With 80 hours of On-Demand programmes and up to half of the titles refreshed each month, viewers will be spoilt for choice.
“We are happy to partner MediaCorp for the first time to launch an On-Demand Channel on StarHub TV. We believe that with MediaCorp’s expertise in local productions and its extensive library of local dramas, this channel will satisfy viewers’ voracious appetite for home-grown Chinese programmes,” said Ms Iris Wee, StarHub's Vice President of Home Solutions & Content.
“With the addition of 8 On-Demand, our On-Demand offerings are now even more substantial with a total of eight SVOD channels such as HBO On Demand,iConcerts On Demand and TVB Cantonese On Demand, covering different genres to cater to different segments of the market. Viewers today are very sophisticated. They want to be able to watch their favourite TV programmes and enjoy the freedom of when they want to watch them. 8 On-Demand enables our customers to do just that and more. It is a new way of watching TV,” Ms Wee added.
“MediaCorp is pleased to work with StarHub TV to offer 8 On-Demand, offering both current and library titles. We are confident that this partnership will bring more value to viewers and we are confident to grow the audience base for our locally produced dramas,” said Ms Doreen Neo, Senior Vice President, Content Distribution Division and Non-Linear Productions, MediaCorp.
StarHub TV customers who have a Hubstation, HubStation HD or HD Interactive set-top box can add 8 On-Demand for a monthly subscription of $8.56 (including GST) to enjoy more Chinese entertainment round-the-clock. At launch, StarHub is also offering all its pay TV customers 50% off the subscription on 8 On-Demand for the first three months. This promotion is valid till 15 February 2012. Existing StarHub TV customers can visit Channel 116 and press the blue button on their remote control to sign up.
For more information on StarHub TV, visit www.starhub.com/tv.
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.
Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.sg.
StarHub is Singapore's fully-integrated info-communication company, offering a full range of information, communications and entertainment services for both consumer and corporate markets. StarHub operates Singapore's fastest two-way HSPA+ mobile network that delivers up to 21Mbps for downlink to complement its nation-wide GSM network, and an island-wide HFC network that delivers multi-channel cable TV services (including High Definition Television and on-demand services) as well as ultra-high speed residential broadband services.
StarHub also operates an extensive fixed business network that provides a wide range of data, voice and wholesale services. Over Singapore’s fibre-based Next Generation Nationwide Broadband Network, StarHub offers a broad range of home and business broadband plans along with a host of advanced media-rich value-added services.
Launched in 2000, StarHub has become one of Singapore's most innovative info-communications providers, and the pioneer in 'hubbing' - the ability to deliver unique integrated and converged services to all its customers. StarHub, listed on the main board of the Singapore Exchange since October 2004, is a component stock of the Straits Times Index and the MSCI Singapore Free Index.
For more information, please contact:
Sia Yew Ming
Senior Corporate & Trade Marketing Manager
Content Distribution Division
DID: 6350 3296
Fax: 6250 3060
DID : 6825 5182
Mobile: 8468 0321
Email : email@example.com