NEA-MediaCorp raises another $370,000 for environmental and social causes

JOINT MEDIA RELEASE BY NEA AND MEDIACORP 

For immediate release 

NEA-MediaCorp raises another $370,000 for environmental and social causes 

Singapore, 4 October 2010 –This year’s Semakau Run, jointly organised by the National Environment Agency (NEA) and MediaCorp, has received support from 36 donors that have pledged a total of S$370,000 to support the environmental and charitable groups. 

Organised as part of the Clean & Green Singapore programme, the annual Semakau Run symbolises the close partnership that NEA has fostered with the business and public communities to work towards the common goal of long-term sustainable development for Singapore. It is also a platform for NEA to galvanise the business communities to demonstrate their commitment towards environmental protection. 

Partnering with MediaCorp for the second time, Semakau Run 2010 has also increased its beneficiaries to seven from six in 2009. The beneficiaries include four environmental NGOs, namely the Singapore Environment Council (SEC), Restroom Association Singapore (RAS), Singapore Institute of International Affairs (SIIA), and Nature Society Singapore (NSS) as well as two social service charities, namely, Rainbow Centre – Yishun Park School and HCA Hospice Care. There was also a special one-off fund raising for the Amalgamated Union of Public Daily Rated Workers (AUPDRW). 

These environmental NGOs and social service charities will be using the funds to develop, improve and sustain their community outreach programmes and social services, so as to encourage the public to embrace environmental responsibility as well as to improve the quality of life for the less fortunate. The funds raised for AUPDRW will be used to support the education, training and welfare programmes for their workers and family members. 

Mr Andrew Tan, Chief Executive Officer of National Environment Agency, said, "NEA and MediaCorp share the same corporate philosophy in promoting greater care and ownership for the environment and our society. The two are synonymous. You cannot have one without the other in our journey towards a more liveable global city. The Semakau Run brings these two elements together." 

Mr Lucas Chow, Chief Executive Officer of MediaCorp said, "There are some partnerships that are just meant to be, and I am happy to say that the NEA-MediaCorp collaboration for the Semakau run is one of them. I am thankful to the 36 donors that have pledged support for the NEA-MediaCorp Semakau run, by doing so, they have helped to create a culture of caring for the environment and the local community. At MediaCorp we sincerely believe that our successes should positively impact the communities around us." 

Permanent Secretary, Ministry of the Environment and Water Resources LG (NS) Desmond Kuek will be flagging off the race at Semakau Landfill, the world’s first-of-its-kind offshore landfill which has been a success story of sustainable waste management in co-existence with a vibrant ecosystem and rich biodiversity. Participants can choose between two Competitive Runs (5km and 2.5km) and Fun Walk (1.5km), and engage in a line-up of recreational activities around the landfill. 

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For media enquiries, please contact the following: 

Ms Serene Liu 
DID: 6731 9535 
Email: serene_liu@nea.gov.sg 

Ms Rachael Fong 
DID: 6731 9737 
Email: rachael_fong@nea.gov.sg 

NEA Media Phone 
9088 7378 

Ms Gwen Loh 
DID: 63503945 
Email:gwendolyn@mediacorp.com.sg 

About National Environment Agency: 
Formed on 1 July 2002, the National Environment Agency (NEA) is the leading public organization responsible for improving and sustaining a clean and green environment in Singapore. The NEA develops and spearheads environmental initiatives and programmes through its partnership with the People, Public and Private sectors. It is committed to motivating every individual to take up environmental ownership and to care for the environment as a way of life. 

By protecting Singapore's resources from pollution, maintaining a high level of public health and providing timely meteorological information, the NEA endeavours to ensure sustainable development and a quality living environment for present and future generations. 

About MediaCorp
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. 

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels. 

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content. 

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world. 

For more information, please visit www.mediacorp.com.sg