For immediate release
Now showing: The Mediacorp Experience interactive tour
Singapore, 3 August 2017 – With the completion of its move to its new office in Mediapolis, Mediacorp is now opening its doors to the public with the launch of The Mediacorp Experience, the latest attraction in one-north that gives visitors a chance to experience the magic of media, take a glimpse at behind-the-scene moments and learn about the history and future of broadcasting in Singapore.
Speaking at the opening ceremony, Mr Ernest Wong, Chairman of Mediacorp said: “Incorporating the Mediacorp Experience in our new home has been an ambitious undertaking and a great challenge. We hope that visitors of the tour can get a sense of how seriously we strive for quality and relevance in our content. These are important attributes that will determine our success in the face of increasing competition from new media platforms.”
For 90 minutes, visitors to the ticketed Mediacorp Experience will be immersed in an interactive journey through space and time. Along the way, they can choose to take part in a TV production, have a go at being a news presenter, a radio deejay or just glam up for the cover of 8 Days magazine.
Said Dasheng Toh, Head of Commercial Planning and Solutions, Mediacorp. “The Mediacorp Experience, the MES Theatre at Mediacorp and our outdoor event spaces, all open to public, make Mediacorp Campus a new touchpoint for us to deepen our engagement with audiences. With the Mediacorp Experience, we are opening the inner sanctum of Mediacorp to the public. It’s a perfect outing for families, friends and tourists. And suitable for corporate and school outings as a learning journey.”
The official opening of the Mediacorp Experience was held on 3 August 2017 at Mediacorp Campus, and attended by some 60 guests from the business community and media industry.
Dr Yaacob Ibrahim, Minister for Communications and Information & Minister-in-charge of Muslim Affairs, was the guest-of-honour at the event.
The Mediacorp Experience is currently fully-booked and only available for group bookings from mid-September onwards. Interested parties can email email@example.com to register.
Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp was named Terrestrial Broadcaster of the Year for the 13th time at the Asian Television Awards in 2016.
For more information, please visit mediacorp.sg.
Lead, Brand and Communications
Tel: +65 63503343