Orchard Central and MediaCorp in out-of-home collaboration

For immediate release
Media Release
(A joint release with Orchard Central)



Singapore, 7 August 2009 – MediaCorp has been appointed to operate the three media walls at Orchard Central shopping mall which includes the largest outdoor screen in Singapore.

Orchard Central’s three media walls will be launched on 9 August 2009 to commemorate Singapore’s National Day, making it among one of the first Orchard Road malls to telecast the National Day Parade live to shoppers. Two screens are located indoors at the Discovery walk – one on level two and the other on level four – and are 5m by 2.8m in dimension. The third is an outdoor screen facing Orchard Road which boasts a massive 19.6m by 11m in size, making it the largest outdoor media wall in Singapore to date.

Branded as 'OC TV’, the media walls will stream content daily – a combination of Orchard Central’s tenant commercials as well as a special schedule of programmes developed for the mall by MediaCorp.

For content, MediaCorp will offer tips on shopping, dining, fashion and IT will feature prominently, while MediaCorp's international news channel, Channel NewsAsia, will keep shoppers abreast of breaking news. There are plans for interactive content, such as allowing shoppers to send mobile text or even video messages for display on the screens. In addition, the screens will feature advertisements sold by MediaCorp's newly established OOH Media division.

“This is a very exciting partnership with MediaCorp. The specially developed OC content screened throughout the day on our media walls will certainly add another dimension to the mall’s unique 'Center of New’ positioning, and provide an enhanced retail experience,” said Ms Susan Leng, Director, Retail Management, Retail Business Group, Far East Organization.

Ms Jessie Sng, Senior Vice President, OOH Media, MediaCorp said: “We are indeed very happy to work with Orchard Central and look forward to making OC TV a compelling watch for the thousands of shoppers passing through Orchard Central daily. We plan to inject fresh, relevant content into the screens, leveraging on its plethora of television, radio and print platforms. Our collaboration with Orchard Central will strengthen MediaCorp’s position as Singapore’s leading media company, providing a one-stop advertising solution to our clients.”

Celebrate National Day in the heart of Orchard Road

Orchard Central invites all in the family to celebrate the nation’s birthday with the live telecast of the National Day Parade. The family fun includes face-painting, red and white manicures, prizes for the best-dressed in the nation's colours, giveaways for 44-year-old shoppers, as well as 44 lucky draw prizes for shoppers who spend at least $44 at the mall on the day.

Shoppers can also view 50 best entries selected from over 900 at the My Life: Then & Now photo contest organised by TODAY newspaper. The exhibition will run from 9 till 21 August 2009 at Orchard Central, Discovery Walk, level 1.


For more information, please contact:

MediaCorp:


Alan Lee
Manager
Business Development
OOH Media
Tel: (65) 63575792
Fax: (65) 6258 1181
E-mail: alanlee@mediacorp.com.sg

Winston Chong
Manager
Corporate Communications
Tel: (65) 6350 3351

Fax: (65) 6251 5628
E-mail: winstonchong@mediacorp.com.sg



Far East Organization:

Natalie Soh
Manager
Corporate Communications
Tel: (65) 6428 8377
Mobile: (65) 9030 4303
E-mail: nataliesoh@fareast.com.sg



About MediaCorp OOH Media Division

OOH Media, a MediaCorp enterprise, is the outdoor advertising arm which handles all Out-Of-Home advertising business. It has also been appointed as the exclusive agent to manage and market all digital screens in ION Orchard shopping mall. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media. MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.


For more information, please visit www.mediacorp.com.sg


About Orchard Central

Orchard Central, developed by Far East Organization, is the first new mall to be completed on Orchard Road in over ten years. Its Center of New positioning – from new retail concepts, new brands, new architectural and design forms, a whole new level of connectivity and mobility, new ways of shopping and dining to new service standards – aims to deliver a whole new level of lifestyle shopping experience on Orchard Road.

Shoppers at Orchard Central can look forward to a range of internationally commissioned artwork installations worth over $9 million integrated throughout the mall, Singapore’s first fully themed basement catering to all things Mediterranean (The Med), a roving concierge service that will assist shoppers with dining reservations and even go beyond the mall to provide information and assistance to tourists around other Singapore attractions, an iconic facade featuring a digital art membrane, an air-conditioned public shopping street Discovery Walk, a unique, customer-centric cluster concept created based on shopper needs, rooftop and open air verandah dining concepts, and Asia’s first indoor five-storey Via Ferrata climbing wall for climbing and repelling. These new experiences combine to offer shoppers and tourists a fresh, distinctive and energetic shopping and lifestyle experience in the centre of Orchard Road.