President’s Star Charity 2016 breaks down boundaries to be ‘Just Like You’

Embargoed till 4 October 3.30pm

Media Release     

President’s Star Charity 2016 breaks down boundaries to be ‘Just Like You’

Singapore, 4 October 2016 - The only boundaries are the ones we create and this year’s President’s Star Charity seeks to erase those illusionary boundaries and reveal that everyone is more alike than they are different. In its 17th year, President's Star Charity (PSC) 2016 is themed Just Like You, rallying the community to do their part in helping the less fortunate.

PSC will be telecast live on Channel 5 on Sunday 23 October 2016 from 7.30pm to 9.30pm and simulcast on Toggle, Mediacorp’s over-the-top service. Hosted by news presenter Glenda Chong and TV actor Chua Enlai, Just Like You aims to galvanise the community to support the President's Challenge by leveraging Mediacorp's media assets, expertise and star power. The two-hour show will feature heart-wrenching and spell-bounding performances including its headline act from internationally acclaimed Broadway musical, Wicked.

Closer to home, regional and local celebrities will also chip in to garner donations for the 58 beneficiaries (Annex 1) under the President’s Challenge 2016. Stars include Chyi Yu, the Taiwanese singer best known for her 1979 hit, "The Olive Tree", the critically acclaimed Singapore Mandopop singer-songwriter, Tanya Chua who gained popular success mainly in Taiwan and garnered four titles at Taiwan’s Golden Melody Awards and home-grown singing talents Taufik Batisah and Sezairi Sezali.

With the youths being encouraged to be more involved in charity, one segment will see preschoolers doing live painting together with a foot and mouth artist. Another youth performance segment will see a Lasallian band of 40 comprising students from St Stephen’s Primary, St Anthony’s Primary, St. Joseph’s Institution Jr, St Patrick’s School and St Patrick’s Alumni performing to the song ‘Wind Beneath My Wings with Chyi Yu, Tanya Chua and Taufik Batisah on the vocals.

Mediacorp celebrities including Tay Ping Hui, Kym Ng, Sonia Chew, Jayley Woo, James Seah, to Udaya and more will be featured prominently in an ‘All Star Choir’ segment with the help of ITE Show Choir. Established in 2009, ITE Show Choir is managed by ITE Centre for Music and the Arts bringing powerful vocals, inspiring stage presence and slick dance moves into a dynamic team. Accompanied by singer-actress Rahimah Rahim and performer-composer Ann Hussein to the young singing prowess Miguel Antonio, this show segment will be elevated to the next level.

To cap off the celebrity segment, veteran artiste Zoe Tay will perform a Peacock dance item with Dance Ensemble Singapore Dancers in a most challenging performance ever for the Queen of Caldecott!

As part of the show segment, a tribute to the late former President SR Nathan will be featured.

Full list of the performing items can be found in Annex 2.

President Tony Tan Keng Yam says, “Last year’s celebrations of Singapore’s Golden Jubilee reminded us that our success is built on the foundation of a cohesive and caring society. The President’s Challenge aims to rally every Singaporean, regardless of age and background, to contribute their time, talent or treasure to the community. The President’s Star Charity show has been an important part of this movement, and I hope Singaporeans will continue to give generously to help those less fortunate among us.  Through these efforts, I am confident that Singapore will be a better Home for all.”

Mr Chang Long Jong, Deputy CEO, Mediacorp, says, “Every year, we look forward to contributing our star power and expertise to produce President’s Star Charity and doing our part to help the less fortunate. After  20  years,  we  are  happy  that  it  continues  to  be  a  popular show  that  serves   a  very  meaningful  purpose  in  the  community.”

Catch the President’s Star Charity 2016 ‘Live’ on Sunday, 23 October 2016, on Channel 5, 7.30pm to 9.30pm. The encore telecast will be on Channel 5 on Saturday, 29 October from 2.00pm to 4.00pm. 

Viewers can pledge donations of $5, $20 and $100 from 4 October 2016 3pm to 29 October 2016 midnight by calling the following numbers:

1900-112-8821                   For $5 donation

1900-112-8822                   For $20 donation

1900-112-8823                   For $100 donation

The telepoll service is sponsored by SingTel.

In addition to donating via telepoll lines, viewers can also donate online at www.giving.sg/psc2016 or via Dash app, a mobile money service by Singtel to make a donation of any amount. All proceeds from the show will go to the 58 charities supported by the President’s Challenge 2016. More details on President’s Challenge can be found at www.pc.org.sg.

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For more information, please contact:
Brenda Chong
Assistant Lead, Digital Marketing & Branding
Family Segment (English), Mediacorp
Tel:         (65) 6350 7700
E-mail:  brenda_chong@mediacorp.com.sg

Yeong Lai Lai
Senior Manager, Brand and Communications, Mediacorp
Tel:  (65) 6350 3945
Email: yeonglailai@mediacorp.com.sg

About President’s Star Charity

Mediacorp produced the first President’s Star Charity (PSC) Show in 1994, based on an idea by the late former President Ong Teng Cheong to promote the artistic talent of the young and the professionals, and to contribute to charity at the same time.  In 2000, the PSC was consolidated as part of the President’s Challenge, an annual series of events by various organizations to raise funds for charities chosen by the President. PSC is Mediacorp’s contribution to the President’s Challenge and is, by far, the most visible and effective fund-raiser.

About Mediacorp Channel 5

Channel 5 is Singapore’s No. 1 English TV station, providing a mix of award-winning local and international content for the English-speaking audience.  The 24-hour channel has numerous accolades to its name, including content awards at the Asian Television Awards and the New York Festival. 

As a general entertainment channel, it provides fun, high-quality original programmes including the daily drama series Tanglin, comedy and satirical content like The Noose as well as informational and educational programmes like On The Red Dot and Don’t Forget To Remember.

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly. Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.

For more information, please visit http://toggle.sg/5