Singapore, 16 September 2020 – Join us at this year’s President’s Star Charity (PSC) live on Sunday, 4 October 2020 for an evening lit up by a luminous line-up of local and international stars. Themed “Believe You Can” this year, Mediacorp’s flagship fundraiser under the President’s Challenge aims to encourage self-belief and empowerment, and bring across the message that even the tiniest acts can create big changes!
Hosted by Diana Ser and Fauzie Laily, PSC 2020 will be headlined by Brit Awards 2020 Best New Artist recipient Lewis Capaldi and Indonesian pop powerhouse Rossa. Guest-of-Honour President Halimah Yacob will also participate in tile painting alongside Mediacorp artistes and Muhammad Saifudeen Abdul Salim, a 23-year-old aspiring motivational speaker with the Muscular Dystrophy Association (Singapore). Other highlights include the debut performance of “Believe”, the first-ever PSC theme song penned by Singaporean singer-songwriters Jarell Huang and JJ Neo to mark 20 years of the President's Challenge; a catchy medley of crowd-pleasing classics belted by venerated vocalists Rahimah Rahim and Joanna Dong; as well as a poignant segment involving visually impaired teenager Adelyn Koh.
Aligned with the theme of “Believe You Can” and the show’s motivational message on how the community can come together for mutual support in circumventing challenges, PSC 2020 will also feature Mediacorp artistes taking on the task of learning unfamiliar skills in uplifting acts with their fellow performers. These include a captivating puppetry presentation by members of community outreach initiative Artbeatz and celebrities Kym Ng, Tyler Ten and Joshua Marc; plus a dynamic dance number by local showbiz icon Zoe Tay and dancers with special needs from the Diverse Abilities Dance Collective. Mediacorp artistes Pierre Png and Elvin Ng will also accompany seven Team SG athletes in ferrying nine President’s Challenge beneficiaries on a scenic two-hour trishaw ride under the auspices of fundraising enterprise Cycling Without Age. The ride will culminate on air with a warm welcome by President Halimah Yacob upon their arrival at the Townsquare at Mediacorp.
Audiences may donate to PSC 2020 in any preferred amount starting today. This can be done by scanning via their bank apps a PayNow QR code that will be available on meWATCH.sg/psc2020 and flashed on-screen during the show, or through giving.sg/psc2020.
In addition, Sheng Siong and United Overseas Bank (UOB) are partnering Mediacorp to drive public awareness about how members of the public can make donations by using the PayNow QR code.
Look out for PSC 2020 banners at 32 Sheng Siong outlets across the island, as well as a promotional shout-out to followers on its Facebook page.
Meanwhile, digital posters and educational videos on PSC 2020’s donation mechanics will be displayed at all UOB touchpoints in Singapore, including branches and ATM screens as well as on digital channels such as the UOB website and the Bank’s social media platforms. UOB’s customers can also find information about PSC 2020 on the UOB Mighty Singapore mobile banking app and can make their donations through the PayNow function in the app.
President Halimah Yacob said: “The annual President’s Star Charity is an important fundraising effort for the President’s Challenge. This year marks the 20th anniversary of the President’s Challenge. Over the years, the President’s Challenge has been rallying the wider community to contribute their time and skills, on top of monetary contributions, to help vulnerable groups in Singapore. I am heartened by the continued support of our donors, partners and volunteers for the President’s Challenge, especially during this challenging time of the COVID-19 pandemic. I hope everyone will continue to donate generously, as your support will be invaluable in our efforts to uplift the lives of the less fortunate groups in society.”
Tham Loke Kheng, CEO, Mediacorp said: “Through the President’s Star Charity, we are bringing together our people, partners and platforms to salute the indomitable individuals who have risen above challenging circumstances, as well as the community heroes from the many organisations who support them. Our viewers’ donations and goodwill towards vulnerable members of our society are all the more appreciated during these challenging times. We hope that the show will inspire the public to give generously via the quick-and-easy scanning of a PayNow QR code, and spark conversations on how each of us can cheer on our fellow Singaporeans in our daily lives.”
Catch the President’s Star Charity 2020 live on Channel 5, meWATCH and meWATCH YouTube on Sunday, 4 October 2020, 7.30pm to 9.30pm; and in a repeat on Channel 5 on Saturday, 10 October 2020, 12.30pm to 2.30pm. Also available on demand for free on meWATCH from 4 October 2020.
Members of the public are encouraged to donate to PSC 2020 by scanning a PayNow QR code via their bank apps or through giving.sg/psc2020.
All proceeds from PSC 2020 will aid the 72 agencies backed by the President's Challenge. These include Beautiful Mind Charity, an agency dedicated to serving those with disabilities; Care Corner Seniors Services, which is committed to caring for and supporting seniors in ageing well; and the Movement for the Intellectually Disabled of Singapore (MINDS), which seeks to offer equal educational opportunities for children with intellectual disabilities. More information on the President’s Challenge can be found at www.pc.org.sg.
Visual assets may be downloaded via this link.
About President’s Star Charity
Mediacorp produced the first President’s Star Charity (PSC) Show in 1994, based on an idea by the late former President Ong Teng Cheong to promote artistic talent and contribute to charity at the same time. In 2000, the PSC was consolidated to become part of the President’s Challenge, an annual series of events by organisations to raise funds for charities chosen by the President. PSC is Mediacorp’s contribution to the President’s Challenge and, by far, the most visible and effective contribution.
Mediacorp is Singapore’s largest content creator and national media network, operating six TV channels, 11 radio stations and multiple digital platforms including CNA, Singapore's most used news app, and meWATCH, its digital video platform. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, it reaches 98% of Singaporeans in four languages weekly and has a growing Asian audience base through CNA as well as entertainment content that is distributed across markets in the region.
The Mediacorp Partner Network brings Mediacorp together with industry-leading brands like ESPN, Edipresse Media, 99.co and VICE to deliver rich content for consumers and effective solutions for advertisers.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.