For immediate release
Record viewership for MediaCorp's productions of National Day Parade 2015 and National Day Rally 2015
Singapore, 25 August 2015 – Befitting the nation’s SG50 celebrations, MediaCorp received record viewership for its telecast of the National Day Parade on 9 August 2015 and the National Day Rally on 23 August 2015 across its seven television channels and on its over-the-top video service Toggle.
National Day Parade
MediaCorp's live coverage of the National Day Parade on 9 August 2015 across its six television channels – Channel 5, Channel 8, Suria, Vasantham, Channel U and okto – reached more than 2.22 million viewers (P4+) or about four in 10 Singapore's total P4+ viewers. This is a 22% increase over 2014 viewership and is the second highest viewership recorded since 2001. As at 24 August 2015, MediaCorp’s over-the-top video service, Toggle registered 371,708 streams based on a combination of live and catch-up views.
Besides TV, people in Singapore also followed the live proceedings on the airwaves across the four language radio stations – 938LIVE (English), Capital 95.8FM (Mandarin), Warna 94.2FM (Malay) and Oli 96.8FM (Tamil), as well as on MediaCorp’s out-of-home screens across the island and on live twitter coverage on https://twitter.com/mediacorp.
National Day Rally
A record 1.62 million (P15+) viewers tuned in to MediaCorp’s live coverage of National Day Rally 2015 across its seven television channels. This is a 20% increase over last year’s viewership and is the highest since 2001. The rally was also streamed live on Toggle and channelnewsasia.com, garnering a total of 22,500 live streams.
Mr Chang Long Jong, Deputy CEO, MediaCorp said, “It has been a tremendous privilege to broadcast these key National Day programmes. The record viewership is very encouraging and reflects broad public enthusiasm about national events in a year of great significance for Singapore.”
Issued by Brand and Communications, MediaCorp.
For more information, please contact:
Vice President, Brand and Communications
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MediaCorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
MediaCorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
MediaCorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
MediaCorp was named Terrestrial Broadcaster of the Year for the eleventh time at the Asian Television Awards in 2015.
For more information, please visit mediacorp.sg.