For immediate release
Saving Gaia month returns on MediaCorp platforms
Singapore, 3 June 2011 – MediaCorp’s Saving Gaia month is back to put the spotlight on environmental issues. The campaign will kick-off on 5 June, which is also World Environment Day.
On 5 June, MediaCorp’s key media platforms will adopt a green hue, the symbolic colour for the environment. This means a temporary colour change for the MediaCorp’s popular television channel logos (Channel 5, 8, U, Suria, okto, Vasantham and Channel NewsAsia); logos on websites (mediacorp.sg, channelnewsasia.com, TODAYonline, Mocca, OOH Media, Singapore Media Academy, 1-Net Singapore); radio station logos on MeRadio; as well as the mastheads for TODAY, 8 DAYS and i-Weekly.
The event highlights of this year’s campaign are:
- Saving Gaia series 5, Wednesdays 8pm, 15 June to 20 July, Channel NewsAsia
The Saving Gaia documentary series returns for its fifth season, focusing on urban living in Asia. The documentary will take viewers to 4 different Asian cities – learn how to live green in areas of work, housing, attire, transport, food and play…from a “Green” school in Bali to an eco-toy factory in Thailand.
Go Green with Class 95FM, 25 June, 2-4pm, City Square Mall Fountain Square
Join Class 95FM DJs for some eco-fun! Be one of the 10 shoppers to be picked by the DJs to participate in the Eco Challenge and win vouchers. From 1 to 26 June, the public are invited to pen their eco tips and stand to win attractive vouchers.
- 8 Days Celebrity Car Boot Sale
Go green with 8 DAYS! Readers can visit the 8 DAYS’ green corner and get a chance to own a plant adopted by their favourite celebrity including Fann Wong, Christopher Lee, Michelle Chia, Irene Ang, Joanne Peh and more! In addition, readers get the chance to win prizes simply by sharing with us their eco initiatives for the year and hanging up the cards on our eco tree. Last but not least, watch and spectacles trade-in counters will be set up at the event to encourage recycling. Readers who bring their old watches or spectacle frames for trading in will receive shopping vouchers.
In addition, MediaCorp’s television, radio and print platforms will run green programmes, features and tips, all geared towards getting viewers, listeners and readers excited about doing their part for the environment:
- Channel 5
“Green” interstitials by Andre Chicak of The Noose, as well as MediaCorp artiste Rebecca Lim
Viewers of okto can look forward to Earth on 5.6.11, 10pm, a feature length version of documentary TV series Planet Earth, depicting the diversity of wild habitats and creatures across the planet.
Environmental focus on current affairs show Ethiroli, 6.6.11, 7:30pm.
Children’s show Chutti’s Club will incorporate the environment message to its young viewers on 10.6.11, 6:30pm
Neenga Readiya on 10.6.11, 7.30pm will feature hosts Vishnu and Anita bring the green issue out in the streets to suss out Singaporeans’ environmental awareness, and share experiences and tips.
On 6.6.11, 8:30pm, variety show JUS! Sr 3 will take viewers to Tampines Eco Green to learn more about its eco-friendly features. The 36.5 hectare park features various natural habitats such as marshes, secondary rainforests and freshwater ponds with eco-friendly facilities made from recycled materials.
MediaCorp’s radio stations will broadcast green tips, facts and contests to get listeners on the green bandwagon. The stations are English language 938LIVE, 987FM, Class 95FM, Gold 90.5FM and Symphony 92.4FM, Chinese language Capital 95.8FM, Malay language Warna 94.2FM and Tamil language Oli 96.8FM.
- Capital 95.8FMSave-The-Earth, 17 and 24 July, 1-6pm at selected community clubs
Head down to selected community clubs over 2 weekends, donate your reusable items and collect a reusable bag with goodies!
Entertainment website xinmsn will feature local celebrities exploring environment friendly stores with recycled items. Online entertainment polls will also broach environment-related content.
Issued by Corporate Communications, MediaCorp
For more information, please contact:
Tel : (65) 63505464
Fax: (65) 62515628
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week.
Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast.
MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit www.mediacorp.com.sg