For immediate release
SG50 Design-A-Tee: Designed by Singaporeans, for Singaporeans
Singapore, 4 November 2014 – Hot on the heels of “The Gift of Song”, a song writing competition launched in September by MediaCorp to kickstart its SG50 celebratory initiatives, MediaCorp today announces another initiative to rally Singaporeans together through a design competition. The “Design-A-Tee” initiative is the first of its kind where a tee-shirt is designed by Singaporeans, for Singaporeans.
Christina Chua, MediaCorp Senior Vice President of Marketing & Sales Planning says, “We at MediaCorp are thrilled to do our part in galvanizing Singaporeans around a celebration of our heritage and a shared vision of our future. We are happy that we are able to come up with a simple contest that reaches out to practically every Singaporean, and we are very much encouraged to have the support of Denizen and SG50.
Adds Christina, “We hope that every Singaporean will be able to own one of these uniquely SG50 tee-shirts and wear it on 9 August 2015 when we celebrate the nation’s 50th birthday. It would truly be a visual spectacle.”
Mr R DhinaKaran, Managing Director of Jay Gee Melwani Group said: “Denizen is proud to support this meaningful project and we are excited to see the designs that Singaporeans will create.”
From the entries received, a judging panel comprising members from MediaCorp, Denizen and SG50 will shortlist 20 designs to be made available for online voting by Singaporeans. The top 5 voted designs will win a total of $12,000 cash and $6,000 worth of vouchers. The winning designs will be officially unveiled by MediaCorp artistes who will wear them at the Celebrate SG50 Countdown show on 31 December 2014 at Marina Bay Floating Platform.
The winning designers and their designs will also be featured on MediaCorp’s TV, radio, newspaper, magazines and online platforms. After its launch on 31 December 2014, the tee-shirts will be available for sale at all Denizen outlets. Look out for details for a special SG50 tee-shirt autograph signing session involving MediaCorp artistes at a Denizen store in January 2015!
Closing date of competition is 23 November. For more information about the “Design-A-Tee” competition, visit www.sg50designatee.com.
Issued by Brand and Communications, MediaCorp Pte Ltd
For more information, please contact:
Brand and Communications
MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.
It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. Initiatives in the new digital space include Internet TV-on-demand, High Definition TV broadcast and Over-the-Top (OTT) interactive services.
Beyond Singapore, MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.
Our financial and strategic relationship in the region includes International Media Corporation in Vietnam, which was set up to develop and produce television entertainment and economic news content. MediaCorp also has a stake in Singapore-based retail firm Reebonz, one of the region’s fastest growing luxury online retailers and a majority stake in Cubinet Interactive, a Malaysian digital games publisher.
Winner of numerous international awards and accolades including Asian Television Awards’ Terrestrial Broadcaster of the Year, MediaCorp’s mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
For more information, please visit mediacorp.sg