New seven-partner collaboration to increase digital outreach and engagement with virtual showcase of over 25 properties and 40 webinars over two weekends
Singapore, 12 May 2021 – The Singapore Property Show (SPS) is back for a bigger and better second edition this year! SPS 2021 will offer more than 25 of the latest launched private property projects for sale through a fully digital experience, in a collaboration between Mediacorp, 99.co, and an expanded slate of leading real estate agencies: PropNex (the inaugural agency partner from last year’s SPS), ERA Singapore, Huttons Asia, OrangeTee & Tie, and SRI.
Potential buyers and investors can look forward to narrated tours of virtual show flats and webinars by real estate experts at SPS 2021, as the property industry continues to adapt to shifting consumer preferences for virtual viewings and digital transactions. This follows the success of last year’s show, which saw total engagement exceeding 1.78M users over four weekends .
SPS 2021 also marks a new seven-way partnership between Singapore’s national media network and largest content creator Mediacorp; 99.co – the flagship portal of 99 Group, Southeast Asia’s fastest growing property platform; and prominent real estate agencies ERA Singapore, Huttons Asia, OrangeTee & Tie, PropNex, and SRI. As the host portal, 99.co will showcase selected developments via virtual tours and webinar signups on its portal. Industry frontrunners and speakers from the participating property agencies will offer insider tips and insights on real estate trends through a comprehensive series of webinars, while Mediacorp will amplify public awareness and engagement through publicity across its extensive multiplatform network.
SPS 2021 will run from 13 to 30 May 2021 with the following highlights:
· Over two consecutive weekends starting 22 May, a series of 40 webinars will be helmed by an expansive network of industry experts. These webinars will walk attendees through virtual open houses and cover wide-ranging topics of interest to home buyers and property investors, such as the impact of the Singapore Green Plan on property and property prices, factors for HDB owners to consider before upgrading to private property, and tips on improving home resale value. Webinar speakers include representatives from participating property agencies and the Singapore Green Building Council, City Developments Limited and Mortgage Master, among others.
· Property hunters may also sign up for virtual or live tours of selected developments. All SPS 2021 project listings will include virtual tours of online show flats, with voiceover introducing viewers to notable features of the units. As viewers navigate the virtual unit, their locations within the unit will be continually updated on a “smart” floor plan at the corner of their screens.
· Instant mortgage calculators will provide property seekers with an immediate indication of the financial considerations for their unit of choice.
99.co Chief Executive Officer Darius Cheung said: "We had overwhelming demand from both consumers and exhibitors last year and it's clear that online exhibition is the default way to go moving forward – enabling home seekers to learn and explore conveniently and safely at home. This year's show is bigger and better and is the place to go for consumers looking to buy a home!"
Mediacorp Chief Commercial and Digital Officer Parminder Singh said: “We are thrilled that the success of last year’s event has brought forth more like-minded partners this year. By leveraging our wide omnichannel network, Mediacorp will be able to ramp up public awareness of the show and offer partners unprecedented access to untapped audiences. In the process, we hope to do our part to empower consumers in making informed decisions in their property purchases, promote digitalisation of the real estate ecosystem and boost economic activity in the property sector.”
Sign up for weekly webinars and live or virtual property tours by visiting SPS2021.99.co from 13 May 2021. Visual assets may be downloaded via this link.
Annex A – Quotes from partner real estate agencies (in alphabetical order)
ERA Singapore Chief Executive Officer Jack Chua said: “Our commitment to being the best in our professional service aligns with the enlarged vision of the Singapore Property Show. Homebuyers can now look forward to a higher level of real estate advisory; and we hope consumers can also enjoy an elevated virtual home buying experience via our digital tech tools, such as iERA Robo Advisor and RealtyWatch by ERA that have enabled ERA trusted advisers in their digital engagements with our customers throughout this pandemic.”
Huttons Asia Chief Executive Officer Mark Yip said: “We are delighted to participate in SPS 2021, where our speakers will be sharing knowledge and insights across market trends, property investment tips, and various exciting projects.
“Huttons was recently awarded SBR Technology Excellence Awards 2021 under the category of Online Services – Real Estate. In addition to fast adaptation to market changes, our new generation of leaders under our Millennial initiative have stepped forward and contributed ideas in this technology-driven era. Huttons’ Millionaire Associate Program is also under way, with an emphasis on digital training for new salespersons.
“In the coming months, a new app initiative called Projects on Demand will be launched to enhance salespersons’ search for comprehensive and tailored project information. Huttons will continue to digitise to facilitate property transactions and serve clients more efficiently with our hearts.”
OrangeTee & Tie
OrangeTee & Tie Chief Executive Officer Steven Tan said: “OrangeTee is glad to be part of the Singapore Property Show. This is an excellent alternative platform on which we can showcase our projects and interact with customers in a safe manner, particularly in light of the COVID-19 pandemic. The event will enable us to highlight exciting investment opportunities to our customers, and thus help our partners sell more of their projects in this highly competitive market.”
PropNex (Inaugural Partner)
PropNex Realty Chief Executive Officer Ismail Gafoor said: “Once again, PropNex is excited to be part of this year’s Singapore Property Show this year, after the successful launch in 2020. As an inaugural partner, we look forward to join Mediacorp, 99.co and all leading agencies in setting the highest standards and outreach in empowering consumers in their property investment journey. We observed that technology has transformed home investors’ purchasing behaviour and many are more willing to learn from webinars and making decisions to invest or upgrade to the next property.”
SRI Managing Partner Ken Low said: “With the current pandemic, this initiative by Mediacorp and 99.co will effectively allow home seekers to understand the property scene and home options in Singapore safely at the comfort of their homes. SRI is proud to be part of the Singapore Property Show and to have the opportunity to value add to home seekers on the nation’s largest virtual real estate show.”
 Source: Google Analytics and Facebook. Period considered: 10 October to 1 November 2020.
Chong Zi Liang
99.co is Singapore’s fastest growing property platform. Our mission is to be a trusted resource in the real estate industry that enables both property seekers and agents to make the best decisions. Combining best-in-class technology, deep real estate expertise, and the human design touch, we deliver the fastest, richest, and most modern property platform in Singapore. 99.co is part of 99 Group, which also includes the brands iproperty.com.sg, srx.com.sg, and rumah123.com. 99 Group is headquartered in Singapore and has offices in Jakarta, Surabaya, and Bandung.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.