SMART ALLIANCE to organize the first regional contest

For immediate release
Media Release 

SMART ALLIANCE to organize the first regional contest

Singapore 21 September 2010 – Members of SMART Alliance -- ABS-CBN (Philippines), BBTV (Thailand), Media Nusantra Citra (Indonesia), Media Prima (Malaysia), and MediaCorp (Singapore) -- launched the first regional contest, the SMART Alliance Pitch. Organised by SMART Alliance, the Pitch aims to search for a winning television programme idea from the general public. Ideas are invited for television entertainment across genres like variety shows, game shows and reality shows.

Shortlisted finalists will be invited for a face-to-face pitch in Singapore with judges comprising media and broadcasting veterans from the five SMART Alliance members. The winning pitch wins US$15,000 prize money and will be made into a television programme to be broadcast in the SMART Alliance network. 

Closing date for submission is 31 October 2010. For further information on participation, please visit

Smart Alliance was formed in March 2009 by six founding broadcasters and member-countries of the Association of Southeast Asian Nations (ASEAN). It aims to create and deliver commercial benefits to its members, and deliver the best content in Southeast Asia that could potentially reach over half a billion eyeballs. 

Issued by Corporate Communications, MediaCorp 

For more information, please contact:

Clarence Pong
Corporate Communications and Marketing
MediaCorp Pte Ltd
Tel : (65) 6350 3343
Fax : (65) 6251 5628
E-mail :

About MediaCorp

MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies, digital and out-of-home media.

It pioneered the development of Singapore’s broadcasting industry, with the broadcast of Radio in 1936 and Television in 1963. Today, MediaCorp has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to all adults in Singapore every week. 

Our industry firsts include the Digital Video Broadcast technology for outdoor digital television, and Asia’s first Digital Audio Broadcast radio service. Initiatives in the digital space include online classifieds, Internet TV-on-demand and High Definition TV broadcast. 

MediaCorp is an active regional player through co-productions in TV dramas and movies, magazines publishing, as well as Channel NewsAsia International, one of the first Asian-owned English news channels.

Our financial and strategic relationships in the region since 2007 include a venture with Indonesia's most integrated media company PT Media Nusantara Citra and its parent, Global Mediacom, and International Media Corporation in Vietnam, set up to develop and produce television entertainment and economic news content.

Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.

For more information, please visit