Stuff readers stay ahead of the curve as Mediacorp license broadens its content and readership in Singapore and Malaysia

For immediate release

Media Release  

Stuff readers stay ahead of the curve as Mediacorp license broadens its content and readership in Singapore and Malaysia

Singapore, 13 July 2016 – Stuff, the dedicated companion to a global readership of tech-savvy consumers, will broaden its content coverage and audience reach following Haymarket Media awarding Mediacorp its brand licence for Singapore and Malaysia.

Reviews, features, videos, how-tos and other content are expected to reach a wider audience through Singapore media company Mediacorp’s multiple media platforms – online, digital, broadcast and print. Currently, the site already attracts over three million unique visitors every month globally, with some 300,000 based in Singapore and Malaysia.

“Mediacorp will expand the great connection and longevity that Stuff has already established with readers over 20 years, keeping them up to date with the hottest technology and gadget news and reviews in its characteristically witty and celebratory tone,” said Jessie Sng, Head, Men, Women and Parents’ Segments, Mediacorp. “In licensing the brand, we analysed how Stuff’s audiences – men and women passionate about smarter lifestyle gadgets – engage with its content. We’re confident that Mediacorp platforms will deepen that engagement and help audiences stay ahead of the curve through every tech trend.”

“We are very pleased to announce this partnership and are excited by the prospect of introducing many more Singaporean and Malaysian consumers to our high quality technology and gadget content,” said Andy Jackson, Brand Director, Stuff Asia.

Mediacorp plans to create new marketing solutions on Stuff that generate strong results for clients. This includes creating ways for consumers to experience their brands through live events and bespoke content.

At the same time, advertisers will be able to reach quality audiences on Stuff through Customer360, Mediacorp's audience targeting solution.

“For global technology companies wanting to share their brand stories, new entrants targeting the lucrative market in Southeast Asia or retailers aiming to create a stampede at the checkout on sale day, we have the most comprehensive solutions,” said Shane Mitchell, Chief Digital Officer, Mediacorp.

Stuff is the latest addition to Mediacorp’s lifestyle content offerings for men and women which include, the leading website for fashion, beauty and lifestyle inspirations as well as Elle Singapore, an Asia-centric edition of one of the world’s best-selling titles celebrating personal style.

Ms Sng said, “Now we’re adding a title that reflects the smart world we live in and celebrates the innovative technology that people can get their hands on. We know Mediacorp audiences are going to love it!”

About Mediacorp

Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio, print and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.

Mediacorp pioneered the development of Singapore’s broadcasting industry, with the radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.

Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include majority share in Kapanlagi Network, Indonesia’s largest independent digital media and in Malaysia’s digital games publisher Cubinet Interactive. It also has stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.

Mediacorp was named Terrestrial Broadcaster of the Year for the 12th time at the Asian Television Awards in 2015.

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Media contact
Winston Chong
Senior Manager, Brand and Communications, Mediacorp
Tel.: +65 63503351