For immediate release
TODAY launches a weekly newspaper in partnership with The New York Times
Singapore, 28 July 2010 - TODAY launches a classy, new product this weekend - the TODAY-New York Times International Weekly. The newspaper will showcase features on international affairs, social trends, arts and culture as well as business and finance. These features from The New York Times will be handpicked by a team of TODAY editors and laid out by a team of designers from the New York Times News Service.
This international weekly will be distributed as a pull out with Weekend TODAY and also available on the Singapore newspaper’s website - www.todayonline.com. With this collaboration, TODAY joins an elite club of 30 newspapers from around the world, which publish the international weekly.
The New York Times selects only one newspaper in each country for this collaboration, which dates back to 2002. Other partners include - Le Figaro in France, The Observer in UK and El Pais in Spain.
Announcing the landmark deal, Mr Patrick Yong, Managing Director, MediaCorp Press said: “We are extremely proud that The New York Times has chosen TODAY as their strategic partner in Singapore. This collaboration is a significant milestone for TODAY, which celebrates its tenth anniversary this year. It is an international endorsement of the newspaper’s credibility, reach and influence.
"On the business front, the international weekly will offer advertisers a new platform and a new environment to reach their target audience. This initiative is part of our effort to constantly improve the product, to make it a must read as well as the first choice for discerning advertisers,’ added Mr Yong, who is also the publisher.
TODAY Editor, Mr Walter Fernandez said: "This has been a challenging project to launch. The international weekly will offer TODAY readers some of the best features from around the world. It’s about moving with the times, catering to the TODAY reader with a global perspective. It’s about brand association between TODAY and The New York Times. And its proof readers don’t always have to pay for quality content."
Issued by MediaCorp Press Ltd
For more information, please contact:
MediaCorp Press Ltd
Tel: 65 6359 7385
About MediaCorp Press
TODAY offers busy working people quality content in a convenient, compact format. Each day, some 698,000 readers in Singapore find in TODAY an unrivalled package of the top local and international news and views. News reports on key issues through insightful and often provocative commentaries.
The newspaper is delivered to homes and offices from Monday to Saturday, and is also available at MRT stations, bus interchanges, selected food and beverage outlets, office buildings and shopping malls.
TODAY is the flagship newspaper of MediaCorp Press which also publishes Weekend TODAY. MediaCorp Press is the newspaper arm of MediaCorp. MediaCorp is Singapore’s leading media company with the most complete range of platforms, spanning television, radio, newspapers, magazines, movies and digital media. MediaCorp has over 55 products in four languages (English, Mandarin, Malay and Tamil), including online classifieds, Internet TV-on-demand and High Definition TV broadcast. Winner of numerous international awards and accolades including Asia Television's Broadcaster of the Year, MediaCorp’s vision is to become Asia’s top media company, delivering valued content to the world.
For more information, please visit http://www.todayonline.com
For immediate release