“TV squeeze-back” a reminder to Singapore households: Switch to Digital TV (DTV)
Singapore, 7 September 2018 – Come 17 September 2018, Singapore households which have not made the switch to Digital TV (DTV) will see a smaller picture on their TV screens, as a visual reminder for them to make the switch before analogue TV signals are switched off on 31 December 2018. On top of that, there will be on-screen instructions to inform viewers how to make the switch to DTV (see Annex A).
Accordingly to Mediacorp’s survey on DTV adoption in Singapore, about four in five Singapore households are already enjoying DTV. This includes households that enjoy DTV through their PayTV subscriptions. Households that do not switch to DTV by 31 December 2018 will not be able to continue to watch Mediacorp free-to-air programmes from 1 January 2019.
Mediacorp’s Chief Content Officer Doreen Neo said, “We note from the survey that the top reason for not making the switch is inertia. The ‘squeeze back’ is a ‘nudge’ to get households to act well before the end of the year. With DTV, viewers will be able to enjoy better picture and sound quality, and enjoy other benefits such as multi-language subtitles and electronic programme guides.”
Prior to the “squeeze-back”, analogue TV viewers have been prompted to make the switch through (1) the “Analogue” channel logo at the top right corner of their TV screens, and (2) a crawler message running across the bottom of their TV screens.
Viewers who require help can visit the DTV Carnivals and Mobile DTV Service Counters organised by the Infocomm Media Development Authority (IMDA) for live demonstrations on DTV equipment installation. Mediacorp celebrities Xiang Yun, He Ying Ying and Romeo Tan have been active ambassadors of the #Switch2DTV campaign at these carnivals. The full list of Digital TV events can be found on the Digital TV website.
To find out more, visit https://digitaltv.sg or call 1800 388 4357.
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Mediacorp has the widest range of media platforms in Singapore spanning digital, television, radio and out-of-home media. Its mission is to engage, entertain and enrich audiences by harnessing the power of creativity.
Mediacorp pioneered the development of Singapore’s broadcasting industry, with radio broadcast in 1936 and television broadcast in 1963. Today, the company has over 50 products and brands in four languages (English, Mandarin, Malay and Tamil), reaching out to virtually all adults in Singapore weekly.
Mediacorp is an active regional player through Channel NewsAsia International, drama co-productions and collaborations in magazine publishing and online media. Its investments include stakes in Reebonz, one of the region’s fastest growing luxury online retailers, and Vietnam television’s International Media Corporation.
Mediacorp Partner Network brings Mediacorp together with industry-leading brands, including ESPN and 99.co, to deliver rich content for consumers and effective advertising solutions for advertisers.
Mediacorp was named Terrestrial Broadcaster of the Year for the 14th time at the Asian Television Awards in 2017.
Annex A – Mock-ups of “TV Squeeze-back” Screens