An exclusive dialogue for SG Government ministries and agencies
Mediacorp hosted an exclusive dialogue on Wednesday, 12 November 2025, bringing together leaders and representatives from Singapore’s Government ministries and agencies for an afternoon of meaningful discussions and data-driven insights.
The session highlighted how our government marketers and agencies can stay ahead in an evolving media landscape — where audience consumption continues to shift from traditional platforms to digital. Speakers from Mediacorp, Singtel, Standard Chartered Corporate & Investment Banking, Carousell Group and Publicis Media shared perspectives on how data, content innovation and influencer marketing can be harnessed to drive authentic engagement and measurable outcomes.
Key takeaways from the session:
- A multi-modal approach is essential for holistic audience experience.
- Authenticity and relevance drive influencer effectiveness.
- Engage through content that entertains, educates and empowers/engage through relatable and memorable content.
- Shape national narratives with creative storytelling.
- Leverage the Connected Ecosystem for National Impact.
A big thank you to all who joined us, including our speakers Jacqui Lim, Lacey Ewin, Jonathan Seto, Raj Parekh, Kenneth Tan, Gordon Ng, Christopher Fun and Munah Bagharib and our partners, Bill Ang (Director of Brand Marketing at Singtel), Cheryl Lim (Global Marketing Director for Corporate Investment Banking at Standard Chartered), Vishal Salunkhe (Vice President & Regional Business Head at Carousell Group) and Tommy Tan (Head of Strategy for Domestic Business at Publicis Media), for their invaluable insights and collaboration.
