Future-Forward Discussions @ Mediacorp CXO Council
Our Mediacorp CXO Council session held on Friday, 11 July brought together an exclusive group of top industry leaders for an afternoon of impactful insights and connections.
We took a constructive look at the future of branded content and how Mediacorp’s continual evolution and focus on social-first strategy can be leveraged by brands to drive better audience engagement. The session also included a sneak peek into our latest influencer marketing study that offers fresh perspectives on social content strategies and our latest connected network solutions designed to help brands better understand consumer behaviour for smarter campaign decisions.
Key highlights from the session:
- Multi-modal engagement is essential for capturing and sustaining audience attention in a fragmented media environment.
- Short-form content, when bolstered by a trusted media partner network, is a highly effective tool for audience engagement.
- Influencers are more than amplifiers – they now function as retail channels, content creators, and brand collaborators.
- Traditional media remains a cornerstone of credibility, particularly when it comes to current affairs, major events, and societal issues – offering a level of trust that influencer-generated content has yet to consistently achieve.
- As the digital ecosystem rapidly evolve, relevance is driven by data – leveraging transactional, behavioural, and location media signals enables brands to deliver sharper, more meaningful connections with consumers.
A sincere thank you to all who joined us, including our speakers – Tham Loke Kheng, Jacqui Lim, Angeline Poh, Dasheng Toh, Jonathan Seto, Gordon Ng and Lacey Ewin – for their keen insights.
We look forward to continuing these purposeful conversations at the next Mediacorp CXO Council.
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