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Futureproof// 2023 by Mediacorp

Futureproof// 2023 by Mediacorp
15 September 2023 – an exclusive event created for today's marketers, FUTUREPROOF// 2023 brought together leading industry experts to delve into the forefront of marketing trends. This immersive experience explored technology-enabled creativity, the redefinition of the Creator Economy, and performance optimisation through AI integration. 

The State of the Art
Best-in-class examples that blend technology and creativity for impactful engagement.  

Speakers 
Valerie Madon, Chief Creative Officer, McCann Worldgroup APAC 
Meryke Naude, Creative Director, MullenLowe Beauty 

23:09 Min

Accelerate performance with the power of AI & Tech
Explore trends and opportunities in generative AI for social media listening and beyond. 

Speakers
Olivier Girard, Head Digimind Services APAC, Digimind  
Rob van Alphen, Head Strategy & Innovation, Sandpiper 
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp 
Tim Xu, Lead, AI Products & Solutions, Mediacorp 

36:47 Min

Innovate with the creator economy
Enhance customer relationships using the power of influence – from Zero to One Million with Rae. 

Speakers  
Stan Lim, Chief Creative & Experience Officer, Dentsu Creative SG 
Prema Techinamurthi, Managing Director, Dentsu Creative SG 
Rae, Virtual Influencer 

18:29 Min
For more information on how Mediacorp can inspire you to take action and step into the cutting edge of marketing, please contact your Mediacorp Account Manager today. 
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