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Futureproof by Mediacorp

Futureproof by Mediacorp

15 November 2022 – specially curated for today’s marketers, Futureproof// by Mediacorp brought together top-notch industry experts to explore the latest technologies and trends in Marketing. From award-winning campaigns to plugging into the youth perspective; powering marketing strategy through data to leveraging technology, Futureproof// provided insights into the changing rules of engagement and the latest tools in creative communications.


The State of the Art
Be inspired through best-in class examples on creative engagement and branding

Oliver Spalding, Chief Strategy Officer (Media & Digital), Singapore Publicis Groupe 
Tay Guan Hin, Creative Chairman, BBDO Singapore              

24:27 Min

Maximise benefits of the Creator Economy
Find out what's trending - how to build and engage communities in the social space

Christopher Fun, Lead, SocialHub, Mediacorp
Diogo Martins, Lead, Bloomr.SG, Mediacorp 

18:49 Min

Plug into the Youth POV
Gain insights on Youth, and uncover the strategy to reach them
Barry Toa, Asst. Lead, Strategic Partnerships, Mediacorp
Flora Yeo, Creative Strategist, Creators Network, Mediacorp

15:17 Min

Leverage Data to Power Up your Communications
Learn how to translate data to marketing acuity

Gordon Ng, Lead, Audience Insights, Mediacorp
Lacey Ewin, Lead, Digital Commercial Solutions, Mediacorp

21:21 Min

The Changing Rules of Engagement
Grasp the latest in creative and technology – Web3, Metaverse, NFT and more 

Dr Patrick Chin, CMO, Mintable
Vitaliy Nechaev, Founder, Vostok VR 
Mark Cheong, Web3 Evangelist, Partnership and New Business, Mediacorp

33:35 Min


For more information on how Mediacorp can inspire you to take action and step into the cutting edge of marketing, please contact your Mediacorp Account Manager today.