IMPACT! Dialogue 2025
Mediacorp hosted close to 40 leading brands and agencies at IMPACT! Dialogue on 7 March 2025. The session focused on must-know latest trends in consumer engagement, data-driven storytelling and marketing performance, offering actionable strategies to empower brands to stay future-ready in this fast-changing landscape.
Key topics deep-dived included audience shifts shaping content strategy, leveraging data-driven insights for optimal creative and media execution, and unlocking new approaches for measurable results and lower-funnel conversions – all essential for delivering successful campaigns and accelerating brand performance.
A big thank you to our speakers (Angeline Poh, Jacqui Lim, Jonathan Seto, Lacey Ewin and Yang Zheng Han) and our esteemed partners (Vitaliy Nechaev,, Head of Growth at SoMin.ai, Justin Keh, Director of Channel Partnerships (APAC) at Mastercard Data & Services and Deanson Lee, Head of Digital at Havas Media Network) for their valuable contributions.
