IMPACT PREMIERE
At IMPACT Premiere, Mediacorp brought together close to 300 marketing professionals, media agencies and partners for an exclusive, first-ever look at the ideas, platforms and innovations shaping the year ahead as Singapore’s National Media Network.
From the live unveiling of our data-driven, AI-powered marketing engine to a front-row preview of our 2026 content universe, the afternoon was a deep dive into how brands can move beyond impressions and drive real, measurable impact – at scale.
This wasn’t just a showcase. It was the blueprint for what’s next.
Mediacorp's 𝘂𝗹𝘁𝗶𝗺𝗮𝘁𝗲 𝗼𝗺𝗻𝗶𝗰𝗵𝗮𝗻𝗻𝗲𝗹 𝗶𝗺𝗽𝗮𝗰𝘁 goes beyond placing ads across multiple touchpoints. It’s multi-modal, scalable and data-driven – centred on five pillars working together:
• 𝗖𝘂𝗹𝘁𝘂𝗿𝗲 – Stories and moments that capture Singapore’s pulse, placing brands at the heart of conversations that matter.
• 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 – Hyper-local, cross-channel, cross-format IPs audiences actively choose and trust.
• 𝗖𝗼𝗻𝗻𝗲𝗰𝘁𝗶𝗼𝗻 – Creators, artistes and interactive formats that engage communities meaningfully beyond ads
• 𝗖𝗼𝗻𝘁𝗲𝘅𝘁 – Trusted, brand-safe environments across languages where the right messages reach the right audiences.
• 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 – AI-powered, first-party data and performance tools which turn attention into action – at scale.
Special mentions to everyone who made IMPACT PREMIERE possible!
Speakers – Jacqui Lim, Lee Hung Sheng, Jonathan Seto and Lacey Ewin – for sharing their perspectives and setting the direction for the year ahead.
Panellists – Elizabeth Boon, Avi Dixit, Desmond Tan, Germaine Tan – for the honest conversations and insights that brought the IMPACT story to life.
Mediacorp artistes and personalities – Avery Aloysius, Jeremy Chan, Chen Ning, Cheryl Chou, Jona Chung, Herman Keh, Richie Koh, and Carrie Wong.
Bloomr.SG creators – Michael Collins, Fernandobros, Lynette Kwa, Pew, Taran Singh, Eileen Tan & Eden Tay, Valerie Tan and Lingyi Xiong.
Finally, a huge thank you to everyone, including all our marketing partners and agencies, for helping us kickstart 2026 with IMPACT!
This is just the beginning.
