Mediacorp CXO Council
Mediacorp hosted an intimate group of marketing leaders at our first Mediacorp CXO Council event of 2024.
Our CEO Loke Kheng Tham kicked off the event with an opening address, followed by Walter Fernandez, Editor-in-Chief & Chief Sustainability Officer sharing key news and current affairs developments at Mediacorp. Highlights included CNA’s expansion into international markets, such as the USA and UK; the upcoming CNA Summit in February 2025; and the strategic integration of TODAY under CNA Digital Newsroom.
Jacqui Lim, Chief Commercial Officer, also introduced our new Content Commerce Solution. Designed to drive both connection and conversion for brands, this will see our multi-hyphenate celebrities, influencers and creators developing shoppertainment content across Mediacorp’s omni-channel platforms. This offering will complement our rich experience in Affiliate Marketing and Performance Partnerships to build tangible conversion outcomes for our brand partners across diverse sectors. Rounding off the discussion, Jacqui outlined our Total Video Solution. Aimed at maximising reach and impact with optimal efficiency, this offers brands a powerful tool to distribute video content across our extensive digital and offline network.
But the event wasn't all about business. To mark the upcoming launch of the hotly-anticipated Little Nonya Emerald Hill drama, guests experienced a fun hands-on Nonya popiah-making lesson by Chef Desmond Yong, alongside actresses Jernelle Oh and Seow Sin Nee.
A big thank you to all who attended for sharing your insights, and for contributing to the success of this event. We look forward to hosting our next Mediacorp CXO Council and continuing these invaluable conversations!
Our CEO Loke Kheng Tham kicked off the event with an opening address, followed by Walter Fernandez, Editor-in-Chief & Chief Sustainability Officer sharing key news and current affairs developments at Mediacorp. Highlights included CNA’s expansion into international markets, such as the USA and UK; the upcoming CNA Summit in February 2025; and the strategic integration of TODAY under CNA Digital Newsroom.
Jacqui Lim, Chief Commercial Officer, also introduced our new Content Commerce Solution. Designed to drive both connection and conversion for brands, this will see our multi-hyphenate celebrities, influencers and creators developing shoppertainment content across Mediacorp’s omni-channel platforms. This offering will complement our rich experience in Affiliate Marketing and Performance Partnerships to build tangible conversion outcomes for our brand partners across diverse sectors. Rounding off the discussion, Jacqui outlined our Total Video Solution. Aimed at maximising reach and impact with optimal efficiency, this offers brands a powerful tool to distribute video content across our extensive digital and offline network.
But the event wasn't all about business. To mark the upcoming launch of the hotly-anticipated Little Nonya Emerald Hill drama, guests experienced a fun hands-on Nonya popiah-making lesson by Chef Desmond Yong, alongside actresses Jernelle Oh and Seow Sin Nee.
A big thank you to all who attended for sharing your insights, and for contributing to the success of this event. We look forward to hosting our next Mediacorp CXO Council and continuing these invaluable conversations!