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In the spirit of Ramadan, Mediacorp has collaborated with two local Malay organisations, PRIHATIN (Penggiat Seni Melayu Singapura) and Perkumpulan Seni to support a community outreach and engagement campaign, Sinar Kasih. This fundraising initiative is supported by POS TKI and aims to give back to several local artistes in recognition of their contributions to the Malay arts and entertainment industry and ease their hardships.

The 5-week campaign has successfully raised a total of $97,204.17 in donations. During the first batch of disbursement held on 16 and 17 April 2022, representatives from Mediacorp, PRIHATIN, Perkumpulan Seni and POS TKI have visited the homes of seven recipients namely Riz Sunawan, Mahadi Shor, Zamberi Abdul Patah, Zubir Abdullah, Zainon Ismail, Ahmad Indra and Manisah Amat.