From 18 to 71, Singapore’s boldest storytellers of all ages take the spotlight at Mediacorp’s The Pinwheels 2025
Annual awards celebrate Singapore’s most original, daring and impactful digital creators shaping the future of online entertainment
Singapore, 21 November 2025 – Mediacorp The Pinwheels 2025 proved that creativity knows no age limits as Singapore’s most inspiring content creators, from 18-year-old newcomers to 71-year-old storytellers, took centre stage tonight at The Ahava.
Presented by Bloomr.SG, Mediacorp’s content creator network, The Pinwheels continues to champion Singapore’s fastest-growing creator ecosystem. Now in its fourth edition, the awards underline Mediacorp’s commitment to empowering creators to dream big, tell authentic stories, and connect with audiences across platforms.
Guests at this year’s by-invitation-only awards ceremony were treated to a dazzling evening themed “Create Your Own Luck”, attended by creators, influencers and industry leaders celebrating the spirit of imagination, perseverance and passion that drives Singapore’s creator community.
Hosted by Bloomr.SG Exclusive Creator Munah Bagharib, the event featured exciting performances by alt-pop dreamer Layyi, the Hirzi Comedy Nights crew, and Tom the Mentalist. Guests also enjoyed fun activities in line with the event’s theme, such as tarot and aura readings, fortune-themed games, and a lucky draw with prizes worth up to $1,000 in vouchers.
Topping the list of winners was Kindness SG, who clinched the coveted “Content Creator of the Year” award, and Daskiino, winner of “Content of the Year”, taking home $10,000 and $5,000 production grants respectively. The “Best Newcomer Video” title went to bigchunkks, who received a one-year exclusive creator contract with Bloomr.SG, a launchpad to propel their next big idea.
Other winners across the 10 award categories included OGS (“Best Non-Fiction Video”), Amy Ang (“Best Drama Video”), and Ng See Min (“Most Artistic Video”), among others.
The winners in full are:
- Best Non-Fiction Video: OGS / My Final Taste of Grandma’s Buah Keluak
- Best Drama Video: Amy Ang / Addiction - Microdrama
- Best Collaboration: BenRanAway / 24 HOURS WITH TAIWANESE GIRLFRIEND IN SINGAPORE!!! 和台灣女朋友在新加坡度過24小時?? 一起吃喝玩乐!
- Best Lifestyle Video: Kindness SG / RAWR Diaries – Love, acceptance & Ah Ma.
- Most Artistic Video: Ng See Min / What No One Tells You About Feeling Lonely
- Most Innovative Video: bigchunkks / I sailed to Pulau Ubin on a bag of potato chips
- Most Social Good Video: Dear Straight People / The Raw Truth About Bareback Sex I Unfiltered Gay Podcast Ep 26
- Best Newcomer Video: bigchunkks / Surviving on $0 in the most expensive city in the world
- Content of the Year: Daskiino / Foreign Xchange
- Content Creator of the Year: Kindness SG
Mediacorp’s Chief Talent Officer Doreen Neo said, “Mediacorp The Pinwheels continues to highlight the incredible breadth of talent and creativity we have here in Singapore. Each year, we’re inspired by creators who challenge conventions, explore new forms of storytelling and connect deeply with their audiences. Through The Pinwheels and Bloomr.SG, Mediacorp remains committed to nurturing this vibrant ecosystem and empowering creators to turn their bold ideas into meaningful content. Congratulations to all our winners and nominees for showcasing such imagination, heart and originality — you are the driving force behind Singapore’s creative future.”
For more information, please visit The Pinwheels website at https://www.mediacorp.sg/thepinwheels.
- end -
Media contacts
Amanda Chew
Communications Associate
