360 Entertainment Productions Crowned Content Creator of the Year at Mediacorp’s The Pinwheels
The Singapore-based production company also took home the Content of the Year award at this evening’s awards ceremony
Singapore, 11 February 2022 - And the winner of the first ever The Pinwheels Content Creator of the Year Award goes to... 360 Entertainment Productions! The local production house edged out stiff competition to bad the coveted title as well as a $10,000 cash prize for the Content Creator of the Year award category, dedicated to the content creator who had made an impact in the local YouTube scene over the last two years.
360 Entertainment Productions also came out tops in the Content of the Year category for its submission of Naam – Adi Penne (Duet) Official Video [4K] from the massively popular Tamil drama series on Mediacorp Vasantham. The video has racked up a staggering 160 million views on YouTube to date.
Organised by Mediacorp with support from YouTube and the Infocomm Media Development Authority (IMDA), and sponsored by Singtel, The Pinwheels celebrates excellence in digital content creation and underlines Mediacorp’s commitment to fostering local talent and growing the content creator ecosystem in Singapore. The awards presentation ceremony was held at The Vault at InterContinental Singapore and was livestreamed over meWATCH and Mediacorp Entertainment’s YouTube channel.
Other hotly anticipated categories during the evening included Most Popular Video, which went to UXM for its spine-chilling paranormal video CERITA HANTU EP1: Delivery Rider Dikejar POCONG!!, while the honour of Best Newcomer went to fishing enthusiast mqfish for his video FISHING IN PULAU UBIN FOR WILD BARRAMUNDI.
The winners in full are:
· Content Creator of the Year: 360 Entertainment Productions
· Content of the Year: 360 Entertainment Productions
· Most Popular Video: UXM
· Best Beauty and Fashion Video: Mothership
· Best Collaboration Video: RPProds
· Best Comedy/Drama Video: Dargoyaki
· Best Food Recipe Video: The Meatman Channel
· Best Lifestyle Video: BenRanAway
· Best Micro-Documentary/Non-Fiction Video: Our Grandfather Story
· Best Newcomer: mqfish
· Best Podcast/Commentary Video: YEOLO
· Best Tech/Gaming Video: Motorist
· Most Innovative Video: Wah Banana
· Most Social Good Video: O plus by OGS
The Pinwheels were open to Singaporean content creators – both experienced and aspiring ones – whose videos were produced in Singapore for the local market and uploaded on YouTube between 1 November 2020 and 30 October 2021. More than 300 entries were received since the awards were launched in November 2021.
The majority of award categories were fully assessed by a panel of industry professionals who judged entries for their theoretical and practical strengths, while two categories – Most Popular Video and Content of the Year – were evaluated from a combination of judges’ scoring (50%) and public votes (50%).
Parminder Singh, Chief Commercial and Digital Officer, Mediacorp, said, “As we have seen from the many outstanding entries received for The Pinwheels, there is a wealth of brilliant content creators right here at home. For us at Mediacorp, we are proud to continue working with these talented creators to further grow the creative scene in Singapore and to bring local content to the rest of the world. Thank you to all who made history with us by participating in the inaugural Pinwheels, and my heartiest congratulations to all our winners tonight!”
Ajay Vidyasagar, Regional Director, YouTube Asia Pacific, added, "We at YouTube are thrilled to be part of The Pinwheels and this opportunity to celebrate exceptional content creators in Singapore. YouTube creators are the heart and soul of the platform, and we're proud to be part of their journey where they can fulfill their most ambitious creative goals. We look forward to helping more creators bring the best of Singapore's stories to the rest of the world, and set the stage for emerging creators to come on board."
Head on over to meWATCH or Mediacorp Entertainment’s YouTube channel to catch a replay of The Pinwheels awards ceremony. For more information on The Pinwheels and to watch all the finalists’ videos, please visit pinwheels.mediacorp.sg
Mediacorp Pte Ltd
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.