Ecosystm and Mediacorp ink partnership to co-create new ways for technology enterprises to amplify their thought leadership and reach
The partnership brings together Ecosystm’s deep research and thought leadership in the technology sector and Mediacorp's strong creative capabilities and wide audience reach.
Singapore, 23 May 2023 - Ecosystm, a Singapore headquartered, global technology research and advisory company, and Mediacorp, Singapore’s largest content creator and national media network, announced today that they have signed a Memorandum of Understanding (MOU) to explore embarking on various commercial and content collaborations. The partnership brings together Ecosystm’s deep research and thought leadership in the technology sector and Mediacorp's strong creative capabilities and wide audience reach.
Under the MOU, both parties intend to co-create new digital and on-ground touchpoints in the technology and innovation space for advertisers to drive stronger engagement with audiences. Possible initiatives include jointly developed branded content featuring key innovations and personalities in the tech enterprise world, as well as curating roundtables and business forums showcasing thought leadership in the tech innovation ecosystem in Singapore and the region.
Amit Gupta, Ecosystm Group CEO, said, “We are excited to work with Mediacorp, a household name in the media industry. This collaboration provides an opportunity for us to bring Ecosystm research and analysts’ insights to a wider audience in an age when technology is so important in our everyday lives. Together, we aim to create new and innovative touchpoints for our clients to engage with existing customers and reach new audiences.”
Parminder Singh, Chief Commercial Officer & Chief Digital Officer, Mediacorp, said, “We are pleased to collaborate with Ecosystm to create more exciting content and commercial opportunities for our clients. Leveraging Ecosystm’s deep expertise and industry knowhow, we aim to catalyse more insightful and engaging conversations in the tech and innovation sphere, augmented by Mediacorp’s creative strengths and extensive transmedia reach. We look forward to a productive partnership ahead as we create unique experiences for audiences and advertisers together.”
This MOU marks Ecosystm and Mediacorp’s first ever partnership. Details on specific initiatives and areas of collaboration between the two organisations will be shared in due course.