Mediacorp and Huanyu Entertainment join forces to foster global opportunities for talents

Singapore, 4 September 2023 – Mediacorp’s artiste management arm, The Celebrity Agency (TCA), has partnered China’s Huanyu Entertainment 欢娱影视 (Huanyu) to foster global opportunities for their respective talents. Inked in August, the Memorandum of Understanding (MOU) will see selected Mediacorp artistes represented by Huanyu in China, and Huanyu’s artistes represented by TCA in Singapore and Malaysia.

Under this partnership, Mediacorp artistes are set to make further strides on the global stage by exploring opportunities in China, across casting and commercial projects. Identified by Huanyu for their charisma and versatility, these artistes include Ayden Sng 孙政, Hong Ling 洪凌, and Chantalle Ng 黄暄婷, with the possibility of more talents joining them in the near future.

Meanwhile, TCA will be expanding its roster by representing popular Huanyu artistes Wu Jinyan 吴谨言and Xu Kai 许凯 for opportunities in Singapore and Malaysia. Having captivated viewers as an onscreen couple in hit 2018 Chinese period drama Story of Yanxi Palace 延禧攻略 – the most Googled show globally in the same year¹ – and again in 2022 historical drama Royal Feast 尚食, their additions underscore TCA’s continued efforts to enrich the local entertainment ecosystem with an expanded family of international talent. Please refer to Annex A for the artistes’ profiles.

Doreen Neo, Chief Talent Officer, Mediacorp said: “We are thrilled to join forces with Huanyu, a Chinese powerhouse that shares our vision of propelling artistes to the global stage. This partnership is twofold: not only does it amplify our ongoing efforts to provide local talent with international opportunities, it also marks TCA’s first venture into representing overseas artistes, paving the way for more cross-border collaborations. A world of exciting possibilities awaits for our artistes, our audiences, and the broader entertainment landscape.”

Yang Le, CEO and co-founder of Huanyu Entertainment said: “Huanyu has long set its sights on global expansion, as evidenced in our longstanding relationship with Mediacorp, Singapore’s national media network. This landmark partnership not only deepens our collaboration to unlock new opportunities for our artistes on the global stage, but also marks Huanyu’s debut in representing Singaporean talent in in China, opening an exciting new chapter for us. We are optimistic about the vast potential of this collaboration, and are excited to witness what lies ahead.”

Founded in 2012, Huanyu is a leading entertainment company that boasts a roster of over 1,000 award-winning screenwriters, directors, producers and actors under its artiste management arm. With additional divisions in script development, television and film production, as well as domestic and global distribution, Huanyu’s productions have reached over a billion viewers globally.
 

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¹ Searches measured from 1 January 2018 to 31 December 2018. Source: Google Trends, Year in Search 2018. Data downloaded on 10 July 2023.

About Mediacorp

Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including mewatch, melisten and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.

With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.

For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.

Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.

For more information, please visit mediacorp.sg.

Annex A - Profiles of Chinese Artistes

Wu Jinyan

Born in 1990, Wu Jinyan is a Chinese actress.

Jinyan rose to prominence for her role as Wei Yingluo in Chinese period drama Story of Yanxi Palace, which was released in 89 countries and territories globally in 2018. The role propelled her career to new heights, and earned her multiple “Best Actress” accolades at award ceremonies such as the 24th Huading Awards, 6th Hengdian Film & TV Festival of China: Wenrong Awards Ceremony, 5th The Actors of China Award Ceremony and more.

Beyond acting in film and television, Jinyan’s relentless quest to broaden her horizons also led her into other fields. In 2022, she ventured into the world of theatre with stage play Literature and Art in the War of Resistance Against Japanese Aggression, vividly embodying the role of veteran actress Zhang Ruifang. The same year, she participated in Chinese reality competition Sisters Who Make Waves Season Three, and won the hearts of audiences with her vivacious personality and exceptional talents.

吴谨言

凭借古装剧《延禧攻略》的热播，吴谨言在剧中饰演的女主角魏璎珞，让人眼前一亮，极有辨识度，受到了观众的一致好评，也凭此角色迎来了事业的巅峰，获得海内外广泛关注，并斩获24届华鼎奖中国古代题材电视剧最佳女演员奖、第六届文荣奖最佳女主角奖、第五届中国电视好演员奖最佳网剧女演员奖、第11届国剧盛典青春飞跃女演员奖。

吴谨言除了影视表演，还不断在其他领域拓展尝试。2022年参与话剧《抗战中的文艺》，吴谨言在剧中饰演表演前辈张瑞芳，演技自然，用真挚的情感赋予角色生命与灵魂。同年，参加现象级综艺《乘风破浪》第三季，多年的芭蕾舞功底展露无疑，在舞台上凭借精彩的表现和率真的性格吸粉无数。

Xu Kai

Born in Guangdong Province in 1995, Xu Kai is a young Chinese actor who has been a Huanyu artiste since 2016.

Xu Kai gained widespread popularity for his moving performance as Fucha Fuheng in the renowned Chinese period drama Story of Yanxi Palace, which was released in 89 countries and territories globally in 2018. Beyond his acting talents, Xu Kai is also a recognised fashion icon. As the brand ambassador for luxury houses such as Bvlgari, Fendi and Guerlain, Xu Kai has graced the covers of leading magazines such as Esquire, GRAZIA and Harper’s Bazaar Men.

Xu Kai is also deeply committed to giving back to society. In using his influence to become drive positive change, Xu Kai became the official ambassador of the China Green Foundation in 2019.

Xu Kai’s evolving body of work speaks to his artistic growth, and has garnered a growing list of accolades such as “Best Actor” at the 6th Hengdian Film & TV Festival of China: Wenrong Awards Ceremony and “Best Actor (China)” at the StarHub Night of Stars 2019.  With his commitment to his craft, Xu Kai is dedicated to pursuing breakthroughs and delivering performances of the highest quality to delight global audiences.

许凯

中国青年演员，1995年出生于广东省，2016年起签约成为欢娱影视旗下艺人。

因出演《延禧攻略》的富察傅恒一角被人熟知，因在里面深情的表演打动观众，《延禧攻略》在全世界89个国家与地区发行，被更多人发现并且喜爱。在时尚方面，多次登上《时尚先生Esquire》、《红秀GRAZIA》、《芭莎男士》等时尚大刊封面。对于多年来合作的宝格丽、芬迪、娇兰等品牌都有非常良好的合作关系。同时许凯也长期关注公益项目，传递作为公众人物的正面影响。2019年正式与中国绿化基金会建立合作，担任中国绿化基金会林草碳汇行动公益推广大使。

多部作品见证着许凯的一路成长，也让他荣获“2019第六届中国好演员”、“新加坡STARHUB星和最佳中国男艺人”“第六届文荣奖最佳男演员”等奖项。他以角色传递情感，以作品积蓄力量，不断寻求挑战与突破，在演员的岗位上持续突破自我，以其正能量的形象不断带动大众关注非遗文化、公益事业，始终致力于为观众带来更多好作品。