Mediacorp and Mission International strike up partnership to jointly develop multi-genre productions
Singapore, 7 December 2023 – Singapore’s largest content creator Mediacorp and leading Taiwanese production company Mission International have inked a Memorandum of Understanding (MOU) at the Asia TV Forum & Market 2023 today. With this partnership, both parties will come together for the first time to collaborate on a series of content development projects, with a view to creating the next groundbreaking production to hit audiences in Singapore, Taiwan, and beyond.
Kicking off the partnership, Mediacorp, together with Mission International – helmed by celebrated producer Angie Chai (柴智屏), best known for conceiving hit teen idol drama Meteor Garden (流星花园) and forming megastar boyband F4 (see Annex A for Chai’s profile) – will co-develop scripts in the following genres or themes:
- Fantasy romance, involving romantic storylines intertwined with elements of fantasy;
- Growing up, with an emphasis on coming-of-age experiences by young individuals; and
- Female empowerment, with narratives that highlight the personal growth and emotional journeys of female characters.
Thereafter, both companies will work together on other aspects of these projects by leveraging artistic and production talents from both Singapore and Taiwan.
Virginia Lim, Chief Content Officer, Mediacorp, said, “Joining hands with Mission International, one of the most influential companies in the Chinese entertainment industry, enables us to continue creating fresh, compelling content that resonates with audiences in Singapore and the region. We are excited to embark on this partnership and look forward to making waves in the regional drama scene and potentially discover the next Asian superstar!”
Angie Chai, Chairman and CEO of Mission International, said, “With Singapore’s connectivity and global hub status, we look forward to working with Mediacorp as our strategic partner. Through this partnership, we aim to bring together each other’s passion and expertise in storytelling to create quality Chinese shows and hopefully, unearth the next big star in Asia!”