Mediacorp and WWF-Singapore ink new partnership to drive sustainability and environmental awareness among children in Singapore
From left: Vivek Kumar, Chief Marketing Officer, WWF-Singapore; R. Raghunathan, Chief Executive Officer, WWF-Singapore; Tham Loke Kheng, Chief Executive Officer, Mediacorp; Angeline Poh, Chief Customer & Corporate Development Officer, Mediacorp
- WWF-Singapore will serve as a knowledge partner for Mediacorp in supporting science-based edutainment content for okto viewers aged four to 12 years in Singapore
- The collaboration will see both organisations working on Mediacorp’s flagship children’s programmes Lil Wild S3 and Eco Rangers, which begin airing in the lead-up to the December holidays
SINGAPORE, 27 October 2022 — Mediacorp and WWF-Singapore (World Wide Fund for Nature Singapore) today announced their partnership to scale up science-based edutainment content for Mediacorp children’s programming on okto – a strategic initiative to bring sustainability and nature closer to younger audiences in Singapore, empowering them to take action for a climate-resilient future.
WWF-Singapore is supporting Mediacorp with a breadth of science-based content and video footage, and subject matter experts making in-show appearances to augment content. This will boost the national media network’s efforts to build a factually accurate source of engaging edutainment for kids.
Specifically, WWF-Singapore will be the official knowledge partner for Mediacorp on Lil Wild Season Three and Eco Rangers, which will both be available via Mediacorp’s meWATCH, okto on 5 and okto YouTube channel. WWF-Singapore was consulted on topics and animal species for inclusion in the Lil Wild storyline, and provided content research and stock footage for trivia segments. Additionally, WWF-Singapore provided consultancy advice, content research, videos and images for Eco Rangers. A subject matter expert from WWF-Singapore will be profiled in every episode to highlight interesting facts on a wide range of topics such as deforestation, plastic pollution, the illegal wildlife trade and food security.
The two programmes will be promoted on vernacular platforms like Mediacorp’s Channel 8, Vasantham and Suria to reach out to audiences of various demographics. Please refer to the Annex for the synopses for Lil Wild Season Three and Eco Rangers.
“Youth are a particularly important citizen group for us to engage towards the mission of WWF-Singapore to build a future where people live in harmony with nature. Hence, we are excited to be working with Singapore’s national media network Mediacorp as their official knowledge partner to create and amplify science-based edutainment content for their kids’ programmes. This partnership further ties in strongly with the recent launch of our thematic pillars and programmes, particularly the Closer To Home theme, to grow children in Singapore to be Future Sustainability Leaders,” said Mr R Raghunathan, Chief Executive Officer at WWF-Singapore.
“Our partnership with WWF-Singapore will go towards Mediacorp’s efforts to strengthen okto as a credible source of fact-based edutainment for kids. This collaboration is also aligned with Mediacorp’s commitment to raising awareness of environmental concerns, as part of our focus on driving sustainability efforts. We hope our co-created children’s programmes will spark conversations on these important issues, and inspire entire families to learn more about the actions we can take to safeguard the green spaces and wonderful biodiversity we enjoy in Singapore,” said Ms Tham Loke Kheng, Chief Executive Officer, Mediacorp.
ANNEX — Synopses
Lil Wild Season Three
10 30-minute episodes, available from 27 November 2022 to 29 January 2023
Aimed at kids aged five to nine years, Lil Wild portrays the action-packed adventures of Rara the adventurous elephant and genius alligator, Wobi. In Season Three, the pair stumble into a hidden eco-bubble, protected by a natural glass dome and inhabited by prehistoric survivors. Searching for a way home, the duo discovers the silica-mining empire, which rules the dome, is in danger of unleashing a chain reaction that would destroy not only this utopia, but cause the collapse of the Lil Wild sanctuary above.
10 30-minute episodes, available from 31 December 2022 to 4 March 2023
Eco Rangers is an educational and adventure-style game show in which kids aged nine to 12 are empowered to defend our Earth. In each episode, three kids are guided by The Scholar to protect our planet and its wildlife from arch-villain Mr Big Bucks, who does not realise how his greedy plans adversely impact the environment.
World Wide Fund for Nature (WWF) is one of the world’s largest and most respected independent conservation organisations. WWF’s mission is to stop the degradation of the earth’s natural environment and to build a future in which humans live in harmony with nature. As one of WWF’s international hubs, WWF-Singapore supports a global network spanning over 100 countries. WWF-Singapore works closely with local stakeholders towards a greener and more sustainable Singapore and the region around us. We work to address key conservation areas, such as climate change, sustainable finance, deforestation, illegal wildlife trade, marine conservation, and sustainable production and consumption, through collaboration, education and outreach efforts involving the community, businesses, and governments. For more information, please visit wwf.sg.
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including meWATCH, meLISTEN and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Popcorn, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg.