Mediacorp’s audio network soars to all-time high of 3.94 million weekly listeners
Driven by a deepening relationship with listeners across key demographics, this milestone cements Mediacorp's market leadership and its role as a constant companion on the
airwaves, digital streams, social feeds and beyond.
Singapore, 21 July 2025 – Mediacorp’s audio network has hit a new milestone with an all-time high weekly reach of 3.94 million listeners¹. The national media network, which commands an impressive 84.0% market share² and houses Singapore’s top eight radio stations by reach – YES 933, LOVE 972, CLASS 95, CAPITAL 958, WARNA 942, 987, GOLD 905 and OLI 968 – also saw engagement rates3 climb to 10.3 hours a week (+0.3 hours), affirming radio’s enduring popularity and Mediacorp’s place at the heart of it.
These milestones are based on the latest Nielsen Radio Survey conducted from March to May 2025, which tracked radio listenership via diary recordings by 2,021 adults aged 15 and above, with the results weighted by age, sex and race to be representative of the Singapore population.
Record listenership and deeper engagement across stations
As listenership grows, Mediacorp’s stations are attracting bigger and more loyal audiences across the board4. Leading the charge, Chinese‑pop powerhouse YES 933 set its personal best at 1.22 million weekly listeners (+127,000), while Malay staple WARNA 942 hit a record 611,000 (+64,000). Other core brands – LOVE 972 (+46,000 to 897,000), GOLD 905 (+84,000 to 457,000), RIA 897 (+34,000 to 115,000) and CNA 938 (+20,000 to 275,000) – also booked healthy gains, proving the growth momentum spans languages.
Listening time rose in tandem. WARNA 942 now commands a market‑leading 13.7 hours per week (+3.6 hours), with CAPITAL 958 and LOVE 972 close behind at 8.4 and 7.7 hours respectively. GOLD 905 (+1.3 hours to 6.6 hours), CLASS 95 (+0.4 hours to 4.8 hours) and OLI 968 (+0.3 hours to 7.2 hours) likewise witnessed heightened engagement, demonstrating that compelling programming is paying dividends network-wide.
Strong growth across key audience segments
Station-level wins are matched by impressive gains in the size of key audience segments. Standouts include:
- Premiers: Up 13.9% to 1.79 million
- PMEBs: Up 2.8% to 1.27 million
- Parents: Up 14.5% to 600,000
For these demographics, YES 933 and CLASS 95 consistently rank as the top choices.
In a show of radio’s broad appeal, audiences of every generation continue to tune in. Weekly reach among Millennials aged 25 to 34 rose 2.3% to 718,000, with YES 933, 987 and CLASS 95 remaining the segment’s top three stations. At the other end of the spectrum, Silvers aged 55+ stayed loyal to LOVE 972, CAPITAL 958 and YES 933, clear proof that Mediacorp’s programming resonates from first-time listeners to lifelong fans.
Leading the pack in digital audio and social engagement
As Mediacorp continues to expand its suite of digital offerings, its online footprint has continued to outpace the market. On the digital radio front, nine in 10 digital audio listeners – or 1.4 million individuals – tune to a Mediacorp station and stay for an average 8.1 hours each week. At the front of that pack are powerhouses YES 933 (626,000), this survey’s fastest‑growing digital station; 987 (250,000), the #1 station among tertiary listeners aged 15 to 24; and LOVE 972 (256,000), showing that digital appeal spans generations.
Beyond audio streams, social engagement has continued climbing across platforms. For stations catering to a mature listenership – including LOVE 972, CLASS 95, GOLD 905, WARNA 942 and OLI 968 – Facebook and Instagram engagement (comprising likes, comments and shares) increased by 22.4% year-on-year5. Meanwhile, youth-centric brands 987, YES 933 and RIA 897 sparked a 97.5% jump in engagement on TikTok. This explosive growth is powered by a dynamic slate of content including interactive livestreams, micro-dramas and original short-form content series helmed by audio personalities. The latter includes 987 Bad Jokes and YES 933 Comedy Skits, which have garnered a cumulative 9.85 million and 4.23 million views respectively6.
Angeline Poh, Chief Customer & Corporate Development Officer, Mediacorp, said: “Reaching this all-time high is a humbling milestone that affirms our role as a trusted companion in the daily lives of Singaporeans. These results aren’t just about scale; they are about the depth of relationships that we have built with our audience through content that resonates and personalities who feel like friends. As habits evolve, we will continue striving to be that constant presence, delivering that same warmth and connection seamlessly whether on radio, digital streaming or social media; wherever people tune-in, tap or scroll.”
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1 Reach is measured by the total number of unique, unduplicated radio listeners.
2 Market share is measured by the quantity of 15-minutes spots listened across Singapore’s radio stations
3 Time Spent Listening (TSL) or Engagement Rate is defined as the average amount of time a listener spends listening to a radio station in a week.
4 Audience segments include: Tertiaries aged 15 to 24, Millennials aged 25 to 34, Silvers aged 55+, PMEBs, Premiers with Household Income over $7000, Parent with Kids (0 to 9 years), Indians aged 15+, Malays aged 15+
Source for footnotes 1 – 4 above: Nielsen Radio Survey 2025 (Mon-Sun-Whole Day). From 2021, Mediacorp digital radio stations are calibrated with Triton census-level data. Please use the data with caution when comparing with non-Mediacorp digital radio stations
5 Mar to May 2024, and Mar to May 2025 (Source: Emplifi)
6 28 April 2024 to 21 July 2025
