OGS crowned Content Creator of the Year at The Pinwheels 2024

Singapore, 25 October 2024 – It’s a hat-trick of wins for OGS at The Pinwheels 2024! The local content creator won the coveted “Content Creator of the Year” title, as well as the “Content of the Year” award for its video My Final Farewell Before I Die, bagging $10,000 and $5,000 in production grants for each win, respectively. OGS also won a third award in the “Best Non-Fiction (Non-Scripted) Video” category for its video A Foodie’s Final Fight with Pancreatic Cancer.

The winners of this year’s The Pinwheels were revealed this evening at a by-invitation only awards show at Harbourfront Centre. The event featured groundbreaking electronic-orchestral musical act From Outer Grey by KoFlow and other sizzling performances by Singaporean dance group D’Kingsman, award-winning local singer-songwriter and music producer Shye, viral TikTok artiste Josh Makazo, up-and-coming singer WHYLucas, and Samba band Qara Rosa Batucada.

Presented by Bloomr.SG, Mediacorp’s content creator network, with support from YouTube, The Pinwheels celebrates excellence in digital content creation and underlines Mediacorp’s commitment to nurturing local talent and growing the content creator ecosystem in Singapore. The third edition of the awards saw a total of 564 entries submitted from passionate digital content creators – from budding storytellers to seasoned full-time professionals.

Of the 10 award categories, some closely watched ones included “Best Newcomer Video”, with winner Tanglish Studios taking home a $5,000 production grant for its video Desi Paktor – Singapore’s First Brown Dating Web Series; and the first-ever “Most Artistic Video” category, which went to KindnessSG for its video B-Greater – SKM feat Wheelsmith, KEYANA. The honour of “Most Innovative Video” went to Just Keep Thinking – winner of “Content Creator of the Year” and “Best Newcomer” at The Pinwheels 2023 – for its video Singapore’s Energy Story.

The winners in full are:

1. Best Collaboration Video: What To Do And Eat In Kuching, Malaysia!: 4D3N Travel Guide by Overkill Pte Ltd
2. Best Drama (Scripted) Video: Kidnap Fails by Wah!Banana’
3. Best Lifestyle Video: The Importance of Documenting my (boring) Life by SeeMin Ng
4. Best Newcomer Video: Desi Paktor – Singapore’s First Brown Dating Web Series by Tanglish Studios
5. Best Non-Fiction (Non-Scripted) Video: A Foodie’s Final Fight with Pancreatic Cancer by OGS
6. Most Artistic Video: B-Greater – SKM feat Wheelsmith, KEYANA by KindnessSG
7. Most Innovative Video: Singapore’s Energy Story by Just Keep Thinking
8. Most Social Good Video: This S’porean invites strangers to join her for dances & meals, but why? by Mothership
9. Content of the Year: My Final Farewell Before I Die by OGS
10. Content Creator of the Year: OGS

“We are delighted that this year’s awards have been another resounding success! A big thank you to all our content creators for showcasing the brilliant creative works you have produced over the year – you are all winners in your own right,” said Doreen Neo, Chief Talent Officer, Mediacorp. “The Pinwheels continues to shine a spotlight on the wealth of creativity we have right here at home and provide our local talents with the recognition they deserve. We will continue to work with creators to further grow the local creative ecosystem and establish their presence in Singapore and beyond. Congratulations to all our winners tonight, and may your achievements spur you on to continue producing amazing content!”

Viewers at home can catch The Pinwheels 2024 awards show on mewatch and Mediacorp Entertainment’s YouTube channel at 8pm on 8 November 2024.

For more information on The Pinwheels, please visit www.mediacorp.sg/thepinwheels.