StarHub and Mediacorp Announce Strategic Partnership to Reshape Singapore’s Media and Entertainment Landscape
Collaboration will expand content access and transform solutions
Singapore, 27 October 2025 – StarHub and Mediacorp today announced a strategic partnership that will reshape Singapore’s media and entertainment market. The collaboration brings together the scale, strengths, and innovation of two homegrown leaders to deliver better entertainment experiences for audiences in Singapore.
Through the partnership, Mediacorp, Singapore’s national media network and largest content creator, will carry StarHub TV+ content packages on its digital streaming service mewatch, giving audiences greater choice and convenience in one place. For the first time, viewers can enjoy StarHub’s extensive premium line-up directly within mewatch, from the Premier League and over 7,000 hours of live sports including racket sports, cricket and golf, to a rich curation of Asian dramas and TV shows that have long been audience favourites.
At a time when viewing is increasingly fragmented, StarHub and Mediacorp are joining forces to create a stronger content destination. By bringing together global blockbusters, live sports and local storytelling through flexible micro packages coupled with free subscription options, the partnership lowers barriers and makes premium content more accessible to households across Singapore.
Additionally, advertisers will now be able to drive greater media efficiencies, through the combined capabilities and scale of Singapore’s two largest media players. With Mediacorp’s extensive reach and rich content media ecosystem, together with StarHub’s robust video platforms and first-party data, advertisers can access precision targeted live TV ad insertion. This collaboration enables sharper targeting, more relevant engagement and measurable outcomes, helping brands stand out in a fragmented media environment.
Strengthening Singapore’s Media Ecosystem
This collaboration is more than a commercial agreement; it represents the commitment of two homegrown leaders to strengthen Singapore’s media ecosystem. By combining complementary strengths, StarHub and Mediacorp are creating greater value for audiences and advertisers, while opening up new opportunities for innovation and growth.
“At StarHub, we are determined to make technology and media work better for people. By joining forces with Mediacorp, we are bringing audiences the widest, most exciting portfolio of content. From global sporting spectacles to local favourites, in ways that are simple, flexible, and accessible. At the same time, we are unlocking new advertising solutions powered by data and precision, giving brands more impactful ways to connect. This partnership is not only about what we can achieve together today; it is about shaping the future of Singapore’s media landscape and building a stronger home-grown alternative in a highly competitive market,” said Nikhil Eapen, Chief Executive, StarHub.
“This partnership is a key milestone for Singapore’s media industry. By bringing StarHub and Mediacorp’s platforms together, we are creating greater value for audiences and advertisers alike. With our combined strengths, we will be able to deliver a richer entertainment experience to our audiences in Singapore, while advertisers will gain access to the most comprehensive suite of solutions across TV, digital, and data-driven platforms for the most effective campaign outcomes,” said Tham Loke Kheng, Chief Executive, Mediacorp.
Looking Ahead
StarHub and Mediacorp are committed to shaping a stronger media ecosystem that can stand alongside global players. By expanding access, deepening innovation and supporting the growth of local creative talent, the partnership will deliver long-term value for audiences, advertisers and the wider industry.
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Media Contacts
Lin Liangmin
Head of Brand and Communications
StarHub
Priyah Sitran Pandian
Communications Associate
Mediacorp
Priyah.SitranPandian@mediacorp.com.sg
About StarHub
StarHub is a leading homegrown Singapore company that delivers world-class communications, entertainment, and digital services. With our extensive fibre and wireless infrastructure and global partnerships, we bring to people, homes and enterprises quality mobile and fixed services, a broad suite of premium content, and a diverse range of communication solutions. We develop and deliver solutions incorporating artificial intelligence, cybersecurity, data analytics, Internet of Things, and robotics for corporate and government clients.
StarHub is committed to conducting our business sustainably and responsibly. StarHub is named among TIME’s World’s Most Sustainable Companies 2025 and ranked as the world’s most sustainable wireless telecommunication provider on the Corporate Knights Global 100 (2025). StarHub also ranks 187 on the FORTUNE Southeast Asia 500 in 2025. Listed on the Singapore Exchange mainboard, StarHub is a component stock of the SGX iEdge Singapore Low Carbon Index, iEdge-OCBC Singapore Low Carbon Select 50 Capped Index; as well as the FTSE4Good Index series.
About Mediacorp
Mediacorp is Singapore’s national media network and largest content creator. Its purpose is to create engaging and trusted content, as well as to connect communities and inspire people. Mediacorp engages over three million people in Singapore daily across four languages on its digital platforms including mewatch, melisten and CNA.asia, six TV channels and 11 radio stations. Beyond Singapore, Mediacorp also has a growing international audience through CNA and content distributed across markets.
With a focus on nurturing talent and growing the sector, the company is committed to investing in nation-wide initiatives like Star Search, Anugerah, Yaar Antha Star and SPOP, commissioning a wide variety of work from local content creators, and collaborating with institutes of higher learning. As Singapore’s first local Multi-Channel Network in partnership with YouTube, Mediacorp is also committed to developing a network of digital content creators.
For advertisers, Mediacorp has partnered industry-leading brands like ESPN, Mothership, Singapore Tatler, theAsianparent, VICE, YouTube and 99.co to form the Mediacorp Digital Network in offering more effective content-driven solutions.
Mediacorp is the recipient of industry accolades including New York Festivals, World Media Festivals, PromaxBDA (World and Asia) and Asian Academy Creative Awards.
For more information, please visit mediacorp.sg
