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Success Story

Chan Brothers Travel's Europe tour campaign

Chan Brothers Travel's Europe tour campaign

Chan Brothers Travel’s Europe tour packages sold out faster than usual due to Mediacorp’s omnichannel push

"It was great to partner Mediacorp for our Europe tour campaign when pandemic restrictions were lifted. The multi-platform strategy was effective in driving sales and exceeded our expectations."  Ivy Tan, Director Corporate Planning and Communications, Chan Brothers Travel

Campaign Period: 29 August – 16 October 2022
 

Key Objectives

  • Sell-out X,000 Europe tour packages
  • Engage younger audiences
  • Elevate brand perception beyond Chinese speaking consumers

Performance Highlights

  • +5.6% above Sales Target 
  • +38% in Search Activity
  • Campaign Reach (TV  2.40M P25+, Radio  3.19M P25+, Digital  1.2M uniques)

360 Omnichannel Activation
3 phases of difference creatives to drive sales across

  • TV
  • Radio 
  • Digital

 

Consult your Mediacorp Account Manager for your brand’s next activation today!

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