Social-first stories that matter to Youths

Connect with younger audiences through the conversations they care about with YouGotWatch and Clarity. These refreshed social-first IPs turn relatable topics into engaging, bite-sized content on TikTok Originals – giving brands natural ways to join the conversation and build meaningful connections with youths.

YouGotWatch taps into the realities, questions and quirks of young Singaporeans through formats designed to entertain and spark conversation. From rapid-fire interviews in Question Pod and relatable dilemmas in What Would You Do, to street opinions in YGW Means What and light-hearted challenges such as Are We CLB? Are We Melayu?, each format creates an accessible setting for brands to connect with youth culture and everyday experiences. 

Clarity, The Girlbook For Her, brings a female-focused perspective. Refreshed TikTok Originals including Tea Time, Girl Talk and Girl Reacts explore candid conversations around girlhood, friendships, work, relationships and everyday life, while formats such as Clarity on the Streets, Girl Guide and Fan Girl extend into beauty, health, lifestyle and pop culture. 

Together, YouGotWatch and Clarity give brands a diverse slate of social-first formats to become part of conversations that are relevant to youths – through content that feels relatable, engaging and made for the way they consume content today.

Bring your brand into the conversation with YouGotWatch and Clarity.