The Big Spark

The Big Spark was a boon for Southeast Asia start-ups – investors pledged over $4.8M in seed funding

The Big Spark connected aspiring entrepreneurs and innovators to some of the region’s most prominent venture capitalists. Over eight riveting episodes from 6 February to 22 March 2024, 24 start-ups competed to secure funding to spark their dreams into life. Harnessing Mediacorp’s wide network reach and production strengths, the reality show achieved resounding success – it captivated nearly half a million viewers, culminating in a series renewal.

Extensive Publicity and Brand Integration over 8 months

Multi-format content across omnichannel 
●    Trailers
●    Episodic Content
●    Interviews and Editorial features of Entrepreneurs/ Partners
●    Events (Media Launch, Panel discussion)
●    Social Activations
●    Microsite
●    Content Extensions (TBS Dialogue) 

Brand/ Content integration
●    Guest Judge
●    Thought-leadership Showcase/ Fireside Chat
●    Masterclass with contestants
●    Awards Presenter
●    Co-branded Brand Spotlight
●    Social Engagement 
●    Networking Event

What our Partners appreciated about the programme: 

“This programme’s ethos is aligned with our brand mission and we do hope that there will be strong collaboration with TBS.” - Knovel Engineering Pte Ltd 

“I see potential in the ethos of TBS in nurturing the startup ecosystem.” - Google

 “The Big Spark is our way of recognising that the future of Southeast Asia lies in inspiring and creating a platform for the next generation of entrepreneurs With the TiE Global Summit 2023 being hosted in Singapore this year, we are grateful to Mediacorp & CNA, and Elevandi to collaborate on this start-up reality show, with a view to humanise entrepreneurship, and hopefully inspire and captivate viewers with compelling pitches and stories of ambition and innovation.” - Amit Gupta, Global Trustee, TiE & President, TiE SG, and Founder, Ecosystm Group.

Contact your Mediacorp Account Manager today to discuss how your brand can inspire the next generation of changemakers in The Big Spark Season 2!