Body and Soul Fair
With the success of the inaugural Body and Soul Virtual Fair in March 2021, a more compact Fair returned in October with content focused on different aspects of Wellness. Held from 9 – 24 October, the event powered through physical and mental health, beauty, fitness, and healthy cooking. The event garnered over 49,000 unique visitors and 295% increase in engagement times for the webinars, proving that audiences are prepared to go the distance with digital experiences based on their passion points. The muscular results show that pivoting to an online client outreach initiative can be rewarding for a brand’s audience engagement.
Performance at a glance:
Event Site Traffic
- 106,606 Page Views (38% increase*)
- 49,800 Unique Visitors (45% increase*)
- 2,561 Webinar Registrants
- 8,400 Views (128% increase*)
- 13 mins Average Time Spent (295% increase per webinar*)
- 14,200 booth visits (13% of site traffic)
- 4,750 clicks (493% increase in clicks through to view deals*)
*Compared to March’s edition
What our Partners said:
“Mediacorp’s Body and Soul Fair has helped drive good sales uplift for our 10.10, with 50% of GMV coming from the 3 hero product deals that we pushed through Body and Soul Fair.” – Khor Siao Jen, Manager, Sales & Marketing, JR Life Sciences
“Sales for our Turmeric Curcumin and Prebiotics + Probiotics 12 ½ Billion, 30s increased by 40% during the Body and Soul Campaign. This is not only on Lazada but across the other platforms as well.” – Karen Venetia Marsh, Director, 21st Century Healthcare
Consult your Mediacorp Account Manager on the upcoming brand amplification opportunities.