Career Forward 2025

Career Forward 2025 sees record growth, doubling footfall to over 19,000

Building on last year’s success, Career Forward 2025 delivered an exceptional 2-day career event at the Suntec Convention Centre on 8 and 9 March. The event connected over 19,000 job-seekers and mid-careers professionals with industry leaders, employers and educational institutions through speaking sessions, brand showcases, workshops and career guidance. 

Performance Highlights
Campaign Period: 27 January – 22 March 2025
- 19,380 Footfall (+130% vs last year; +62% vs industry benchmark) 
- 79% aged 20 to 54 (first-jobbers and mid-jobbers)
- 4.2 M (P18+) Reach (across Mediacorp’s TV, Radio, Digital)
- 2.61 M Social Reach (aggregate across LinkedIn, TikTok, Instagram, Facebook)
- 89,000 Microsite Unique Visitor (+20% vs last year)

Extensive Publicity and Audience Touchpoints
- 360 Omni-channel Publicity across TV, Radio, Digital
- Socials and Social Tribe Amplification (LinkedIn, TikTok, Facebook, Instagram)
- Editorial Coverage on CNA, 8world, 8days, Berita and Seithi
- Microsite
- Industry Partners Network (ecosystm, FindSgJobs.com)
- Institute of Higher Learning Outreach (Tertiaries)
- 33 speaking sessions by 52 Thought leaders
- 27 on-ground Booth partners

“Career Forward provided exposure to a broad audience and is a valuable platform for our branding.”
– Singapore Civil Defence Force 

"Massive crowd, best event by far that we attended, this event is very beneficial for us." 
– Jobs Lah

“The event was effective in enhancing SATS' employer branding and visibility.” 
– SATS Pte Ltd

“Taking part in Mediacorp’s Career Forward event was a rewarding opportunity for Republic Polytechnic to connect with aspiring adult learners. We showcased our SkillsFuture Career Transition Programmes, Part-Time Diplomas, and Specialist Diplomas, while also strengthening ties with employers keen to support our graduates. It was heartening to see the strong interest in upskilling, reskilling and pursuing Greater Possibilities. Thank you to Mediacorp for bringing together partners across Singapore’s lifelong learning ecosystem.”
– Republic Polytechnic

Interested to partner us for Career Forward 2026? Contact your Mediacorp Account Manager for more information.