CLOUD 9 music festival

Samsung AI captivates 4,000 music fans at CLOUD 9, Mediacorp's inaugural music festival  
 
CLOUD 9 Music Festival held at the Arena @ EXPO Hall 7 on 15 February delivered an electrifying night of live music and performances to a 4,000-strong crowd. The energy was off the charts as fans danced and sang along to an incredible artists lineup that included B.I, grentperez, elijah woods, Ivy Lee, DOLLA, shazza, ALYPH and DJ KIARA. 

Beyond the performances, the audience were kept engaged with lively interactions from our audio per-sonalities Sonia Chew, Joakim Gomez, Avery Yeo, Germaine Tan, Zhu Zeliang, Joey Tay, Azura Goh, Ezam Ernady and omarKENOBI. Festival attendees were immersed in the innovative world of Samsung's Galaxy S25 Series, experiencing its AI features first-hand. The transformative power of Audio Eraser, delivering pristine video sound, and the effortless music discovery of Circle to Search left a lasting impression. The engaging CLOUD 9 quiz, hosted on Samsung tablets, offered a playful way to interact with the technology. With strong pre-event promotion, the event successfully showcased how Samsung's Galaxy AI elevates the user experience. 

With vibrant photo spots, interactive booths, and non-stop entertainment, the event lived up to its “FEEL THE BEAT, CATCH THE HIGH” theme, providing fans with the ultimate music festival experience. 

“CLOUD 9 provided a dynamic space for us to connect with and captivate a young, energetic audience. The event, a vibrant blend of music, live entertainment, and shareable photo moments, served as an ideal launch pad to showcase the cutting-edge Galaxy AI capabilities of our new Galaxy S25 series.” – Lynn Chong, Head of Brand and Marketing, Mobile eXperience, Samsung Singapore
 
Mediacorp is set to continue creating experiences like CLOUD 9 to connect with our youth audiences and celebrate the universal language of music. Reach out to your Mediacorp Account Manager to find out more.