Emerald Hill – The Little Nyonya Story
Emerald Hill – The Little Nyonya Story captivates over 1.67 million viewers on Mediacorp
The blockbuster became the first Mediacorp Chinese drama to reach the #1 position in Singapore on Netflix. It remained in the “Top 10 TV Programmes” list for seven weeks in Singapore and for four weeks in Malaysia. It garnered over 4.7 million views on mewatch, and is also available on KrisWorld, Astro, friDAY and TVBS 42, continuing to engage regional audiences.
The drama delivered meaningful brand association as shared by our valued partners:
“Through the Emerald Hill drama series on Mediacorp, we were able to effectively connect with audiences beyond our traditional banking touchpoints and strengthen our brand affinity with customers through well-crafted storytelling.”
– Luke Diep, Head of Brand Marketing & Communications, RHB Singapore
“It was an incredible cultural and heritage highlight for us to be part of Emerald Hill. Being a travel agent, we organise tours to allow our clients to appreciate and understand the history of Singapore, Malacca and Penang dating back to 1950s.”
– Terence Ng, Managing Director, Luxury Coach by Leisure Frontier
"As the drama invites viewers into the opulent world of the Zhang family, Sealy offers consumers the promise of aspirational living – luxurious quality, indulgent rest and refined comfort. We're thrilled with the exposure and the positive brand association from this well-loved drama series."
— Lee Chee Yan, General Manager, Asia, Sealy Singapore
"Partnering with highly anticipated Emerald Hill gave Daikin the perfect platform to showcase our brand. The show's strong audience engagement translated into impressive brand visibility, reinforcing Daikin as the choice for modern, energy-efficient living."
— Mr Chua Ban Hong, Managing Director, Daikin Singapore
“We are thankful to Mediacorp’s generous donation of the 4 sarong kebayas from Emerald Hill and the ensuing partnership with Peranakan Museum and Armenian Street Party. We’re heartened by the greater public interest in heritage sparked by the show and are happy to support a local production that promotes the Peranakan culture."
— Lum Jia Yi, Assistant Director, Audience, Communications & Digital, ACM and Peranakan Museum
With its success, content extension featuring its cast in an 8-episode travelogue Our Hillside Moments will telecast in September 2025. Reach out to your Account Manager to find out how your brand can be part of this series.
Reach Condition: Minimum one minute consecutive viewing
Integrated Data: Pre Air up to 30 days+Live+Viewing On Same Day As Live+Timeshift up to 28 days on TV and up to 80 days on Other Screens
Base: People 4+ (5,558,000)
Source: SG-TAM. SG-TAM Data is strictly for internal reference and not for circulation or reproduction without prior written consent from GfK
Data downloaded on 12 June 2025
mewatch Video Views (Free release, +30days tracking), as at 11 June 2025
