Success Story: The FIFA World Cup 2026 delivered reach, engagement and brand impact 

Football's biggest tournament once again proved why live sports remain one of advertising's most powerful platforms. Beyond captivating fans, FIFA World Cup 2026 gave brands the opportunity to be part of the conversations, celebrations and shared experiences. 

As Singapore's Official FIFA World Cup 2026 Broadcaster, Mediacorp delivered comprehensive coverage across free-to-air television, mewatch, Mediacorp Sports YouTube and social platforms – creating multiple touchpoints for brands to connect with highly engaged football fans throughout the tournament.

Compared to FIFA World Cup 2022, integrated P4+ reach grew 40%, while video views across mewatch and YouTube have more than doubled, demonstrating the growing appetite for premium sports content across platforms.

Winning by the numbers

⚽ 40% growth in integrated P4+ reach vs FIFA World Cup 2022
⚽ 46.5 million video views (mewatch and Mediacorp Sports YouTube)
⚽ +120% video views vs FIFA World Cup 2022 (mewatch and Mediacorp Sports YouTube)
⚽ 22.3 million views on Socials (Mediacorp and Mediacorp Sports across Facebook, Instagram and TikTok) 

Brands winning alongside the action

“The FIFA World Cup gave us an exceptional platform to engage audiences at scale. Beyond the broadcast sponsorships, our collaboration with Mediacorp and Moove Media allowed us to extend the excitement into a real-world fan activation that create meaningful brand experiences.” 
– Teresa Tong, Partnership Director, Tiger Brokers

“The tournament massive reach and the quality of coverage across Mediacorp is the ideal environment for us to introduce our brand to the Singapore audience and build awareness.” 
– Eric Zeng, President, Starryblu PandaRemit

“It was a natural decision for us to return as a sponsor for the FIFA World Cup with Mediacorp. As one of the world’s most anticipated sporting events, we knew it would give us a wide reach and connect with Singaporeans through their shared love of the game. Singlife supports sports and its ability to inspire people and bring communities together and we were proud to have been able to help bring the excitement of the World Cup to Singapore.”
– Debra Soon, Group head of brand, communications and marketing, Singlife

“Major sporting events present an important opportunity to remind audiences to enjoy the excitement responsibly. Mediacorp’s extensive World Cup coverage helped us share timely problem gambling awareness and help-seeking messages to our target audience. “ 
– National Council on Problem Gambling

“Mediacorp's comprehensive coverage created the unified platform for us to celebrate shared moments with Singaporeans.” – Heon Theng Hsiang, Senior Manager, Frontline Marketing (Singapore & Malaysia), The Coca-Cola Company

"The FIFA World Cup continues to be a premium platform for brands, and Mediacorp's integrated broadcast and digital offering enabled us to reach highly engaged fans throughout matches with strong visibility." – Cycle & Carriage KIA

Thank you to all our partners for making FIFA World Cup 2026 memorable. 

Follow Mediacorp Sports on YouTube, TikTok and Instagram for the latest sporting action. 

Speak to your Account Manager to find out how your brand can be part of the next big sports moment.