Let's Celebrate 2024 Metaverse

Let’s Celebrate Metaverse scores on all fronts – achieves stellar performance against benchmarks

The immersive Let’s Celebrate 2024 Metaverse game extends the celebratory experience beyond the countdown show, providing brands with a new digital engagement touchpoint to interact with the public, youth audience and the gaming community. 

Period: 1 December 2023 – 22 January 2024

COMMUNITY OUTREACH 
Engagement with Gaming community
- Live stream with gaming communities via KOLs - Supercatkei, Joakim Gomez
- The Sandbox’s database
- Smobler’s communities    
Reaching new Youth audiences
- Tertiary students across Institutes of Higher Learning
- Singapore Comic Con 
- People’s Association’s Youth wing
Integration into main Countdown show
- Artistes’ promote their avatars on socials
- Main show integration

BRAND PARTNERSHIPS
- Phygital experience that’s unique to audiences 
- Brand message seamlessly integrated within the game
- Interactive branded mascot to learn about brand/product
- Instant CTA to brand/product website for reward/purchase or exclusive signup

“The metaverse is about creating immersive experiences that connects people and brands in new ways. Successful campaigns for Colgate and Caltex showcase innovative thinking and creativity, highlighting the teams' commitment and creativity to try new ways to stay ahead and to connect differently.” 
Zachary Lim, MD, Wavemaker, GroupM Singapore 

Contact your Mediacorp Account Manager or email Partnerships_NewBiz@mediacorp.com.sg to find out more about our Digiverse solutions.