Let's Celebrate 2026

Let’s Celebrate 2026’s inaugural beachfront countdown captivates over 700,000 viewers

Organised in partnership with Sentosa Development Corporation, Mediacorp ushered in 2026 with a new edition of its annual countdown show – Let’s Celebrate – staged live at Siloso Beach, Sentosa, where close to 8,000 gathered to revel in the inaugural beachfront celebration.

The star-studded spectacle, headlined by global K-pop icons Red Velvet – IRENE & SEULGI, alongside regional and local artistes, culminated in a breathtaking 10-minute fireworks display. This beachfront celebration marked a bold, immersive shift for the iconic year-end programme, drawing in massive live crowds and strong cross-platform viewership, with over 700,000 tuning in across Channel 5, mewatch and Mediacorp Entertainment on YouTube.

With returning brand partners like NVPC and Caltex, Let’s Celebrate reaffirmed its position as one of Singapore’s well trusted, high-impact high-visibility platforms for year-end brand engagement.

“Let’s Celebrate continues to be a powerful platform for national messages. Mediacorp’s multi-touchpoint amplification helped us drive both visibility for and heartfelt donations on giving.sg.”
— Mahdhir Mustaffa, Head, Marketing & Communications, NVPC 

“The energy at Let’s Celebrate 2026 was electric. The Star Snap Cam and Caltex Boy appearances created authentic audience engagement – exactly the kind of brand love we aim to build.”
— Jessica Tay, Brand and Marketing Lead (SEA), Fuels and Lubricants, Chevron Singapore (Caltex)

Looking to align your brand with Singapore’s biggest festive moments? Reach out to your Mediacorp Account Manager today to tap into Mediacorp’s platforms to drive impact and visibility.