Let's Talk about Health Fair 2023
Let’s Talk about Health Fair doubles footfall – a resounding win for all brand partners
In its third edition, Let’s Talk about Health Fair held at Jurong Point on 21 and 22 October 2023 attracted an impressive crowd of over 40,000 in just 2 days. The jam-packed event filled with informative health talks, captivating cooking demonstrations, celebrity appearances and enticing product offers – presented excellent opportunities for our partners to extend their outreach, boost sales, actively engage with consumers and maximise their brand exposure.
Extensive Publicity and Consumer Touchpoints
- 360 Omni-channel Publicity across TV, Radio, Digital
- Socials/KOLs/Artistes amplification
- Content & Stage Seminars
- On-ground Booths
- Brand Spotlight – Customised Advertorials/Co-branded capsules
- Microsite/ Goody Bags Redemption
“Haleon’s purpose is to deliver better everyday health. We are happy to be here at Let’s Talk About Health for the third time, to help our consumers discover and interact more with our brand.”
Jay Santos, Country Manager, Haleon Singapore
“The event served as an excellent platform for user recruitment. The willingness of these individuals to spend on health-related products has significantly boosted our sales and exceeded our expectations.”
Isadora Wong, Brand Manager, Panadol
“Thanks to the 360 publicity, not only did we acquire new customers, some of our products were sold out during the Fair. Cheers to our partnership, we are already looking forward to the upcoming Fair in March.”
Karen Venetia Marsh, Director, 21st Century Healthcare
Don’t miss the opportunity to secure your golden spot at our upcoming Let’s Talk About Health Fair happening on 2 – 3 March at Nex Shopping Mall! Contact your Mediacorp Account Manager today.
1Total unduplicated reach across Digital and TV and/or Radio are estimated with random duplication theory. Digital reach is estimated based on number of unique targeted users exposed to a digital ad, as reported by the ad server.
Base (‘000): People 15+ (4,553)
Source: Customer360, Nielsen Fusion data 29 Sep – 17 Dec 2023 (All Media). Downloaded on 8 Jan 2024
